{"id":10734,"date":"2019-11-22T10:14:10","date_gmt":"2019-11-22T10:14:10","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=10734"},"modified":"2023-11-30T16:40:02","modified_gmt":"2023-11-30T16:40:02","slug":"google-chrome-may-name-shame-slow-loading-websites","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-chrome-may-name-shame-slow-loading-websites\/","title":{"rendered":"Google Chrome May Name and Shame Slow-Loading Websites"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It is no secret that Google has been focusing on and prioritizing the loading speed of websites. Apart from presenting relevant search engine results to online searchers, it is also equally crucial for Google as a search engine to present websites that offer a good user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow-loading websites that take forever to load does not provide a good user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further force website owners, developers, and SEOs to improve the loading speed of their websites, Google Chrome may soon put \u201ca badge of shame\u201d for websites that load slowly in Google Chrome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a blog post by the Google Chrome team, <\/span><i><span style=\"font-weight: 400;\">\u201c[In the future], Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms, and we plan to experiment with different options to determine which provides the most value to our users.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">At the moment, the exact method has not been identified, but Google indicated that it might be in the form of a splash screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the following example.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/11\/blogf.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-10737\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/11\/blogf-1024x683.png\" alt=\"blogf\" width=\"474\" height=\"316\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the unmissable badge on the splash screen, Google Chrome may also identify slow- and fast-loading websites with a progress bar on the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can notice, the blue progress bar just under the URL will indicate a slow-loading website, while a green progress bar will indicate a fast-loading website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these techniques, Google wants its users to be aware of websites that might take a few more seconds to load and not offer the best user experience available out there. At the same time, it is also about penalizing slow-loading websites and rewarding websites that load quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the announcement blog post, <\/span><i><span style=\"font-weight: 400;\">\u201cWe think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.\u201d<\/span><\/i><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, Google hasn\u2019t yet decided what form it will take. But it is pretty much confirmed that Google is looking into some form of \u201cbadging\u201d to differentiate websites on opposite spectrums of user experience and loading speeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google also mentioned in the announcement blog post that its <\/span><i><span style=\"font-weight: 400;\">\u201clong-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For website owners, it is another reminder of the importance of a fast-loading website. Use our <\/span><a href=\"https:\/\/improvemysearchranking.com\/website-load-speed-optimisation-guide\/\"><span style=\"font-weight: 400;\">free guide on website speed optimisation<\/span><\/a><span style=\"font-weight: 400;\"> to make sure your site is loading as fast as possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is no secret that Google has been focusing on and prioritizing the loading speed of websites. Apart from presenting relevant search engine results to online searchers, it is also equally crucial for Google as a search engine to present websites that offer a good user experience. Slow-loading websites that take forever to load does [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Chrome May Name and Shame Slow-Loading Websites<\/title>\n<meta name=\"description\" content=\"Slow-loading websites that take forever to load do not provide a good user experience. 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