{"id":12562,"date":"2020-05-25T11:13:06","date_gmt":"2020-05-25T11:13:06","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=12562"},"modified":"2023-11-23T16:10:02","modified_gmt":"2023-11-23T16:10:02","slug":"google-introduced-new-rising-retail-categories-tool-help-understand-shifts-consumer-interests","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-introduced-new-rising-retail-categories-tool-help-understand-shifts-consumer-interests\/","title":{"rendered":"Google has introduced a new \u2018Rising Retail Categories\u2019 tool to help understand shifts in consumer interests"},"content":{"rendered":"

Since the COVID-19 outbreak, consumer interest and behavior has changed quite significantly. Many industries that were gaining traction before the pandemic plummeted, while other types of smaller businesses gained more than usual popularity and interest.<\/span><\/p>\n

To help marketers and business owners understand the rising and declining shift in consumer interest in these uncertain times, Google has introduced a new tool called \u201cRising Retail Categories\u201d.<\/span><\/p>\n

\"google-consumer-shifts\"<\/a><\/p>\n

According to Google, <\/span>\u201cLast month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home. This month we\u2019ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in the United Kingdom and Australia.\u201d<\/span><\/i><\/p>\n

The Rising Retail Categories tool will take data from Google Search and show any changes in the consumer interest in an intuitive fashion.<\/span><\/p>\n

As you can notice, there are a few different components of the tool:<\/span><\/p>\n