{"id":13532,"date":"2020-09-14T09:20:39","date_gmt":"2020-09-14T09:20:39","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13532"},"modified":"2023-12-05T11:31:11","modified_gmt":"2023-12-05T11:31:11","slug":"google-show-less-search-term-query-data-google-ads-advertisers","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-show-less-search-term-query-data-google-ads-advertisers\/","title":{"rendered":"Google to show less search term query data to Google Ads advertisers"},"content":{"rendered":"

Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs.<\/span><\/p>\n

According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of people.<\/span><\/p>\n

Here is what a notification by Google said:<\/span><\/p>\n

\u201cWe are updating the search terms report to only include terms that were searched by a significant number of users.\u00a0 As a result, you may see fewer terms in your report going forward.\u201d<\/span><\/i><\/p>\n

Its impact on how SEMs optimize their campaigns and keep everything more cost-effective is quite significant.<\/span><\/p>\n

When Google says the new search term report will only include \u201cterms that were searched by a significant number of users\u201d, it is sort of pointless. Because most of the clicks are relevant anyway. It is the outliers \u2014 a smaller number of people \u2014 who bring irrelevant clicks.<\/span><\/p>\n

And that\u2019s what you need to add to your negative keyword lists. By taking away this ability, advertisers will end up spending more money on irrelevant clicks.<\/span><\/p>\n

As a result, we may see:<\/span><\/p>\n