{"id":13648,"date":"2020-09-23T13:53:48","date_gmt":"2020-09-23T13:53:48","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13648"},"modified":"2023-11-24T15:22:26","modified_gmt":"2023-11-24T15:22:26","slug":"best-practices-including-keywords-web-page","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/best-practices-including-keywords-web-page\/","title":{"rendered":"Best Practices for Including Keywords on Your Web Page"},"content":{"rendered":"

Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet.<\/span><\/p>\n

Therefore, including high-volume and relevant keywords on a web page is a no-brainer.<\/span><\/p>\n

But how do you do that without making your content appear unnatural? What are some of the best practices for including keywords on a web page?<\/span><\/p>\n

In this blog post, we discuss just that and share some tips on how you can include primary and secondary keywords on your web page naturally.<\/span><\/p>\n

1. Don\u2019t go overboard<\/b><\/h2>\n

Before we start discussing the actual techniques and tricks, it is important to note that you should never go overboard with keyword inclusion and optimisation.<\/span><\/p>\n

Search engines have evolved and gotten significantly smarter over the last few years. They do not need a magic number of keywords or a certain density in order to rank pages for that keyword phrase.<\/span><\/p>\n

Sometimes, even including a keyword once in the page will do the track. In fact, sometimes, you do not even have to include a keyword on the page to be able to rank for it.<\/span><\/p>\n

Therefore, the primary focus should always be on creating comprehensive, high-quality, and engaging content. Keyword inclusion comes second.<\/span><\/p>\n

2. Use semantically related keywords and synonyms<\/b><\/h2>\n

You can\u2019t use a keyword or keyword phrase over and over again on a web page. That appears as over-optimisation, which not only looks unnatural but may also lead to a search engine penalty.<\/span><\/p>\n

In that case, it is a good idea to use synonyms and semantically related keywords to replace your main keyword phrase.\u00a0<\/span><\/p>\n

LSIGraph<\/span><\/a> is a free tool that you can use to find lots of semantically related keywords. It is an excellent way to increase the search potential of your page while solving the over-optimisation problem.<\/span><\/p>\n

3. Add keyword-rich subheadings<\/b><\/h2>\n

One of the best and easiest ways to include important keywords is to create keyword-rich subheadings.<\/span><\/p>\n

Including keywords in the subheadings not only helps with search engine rankings but also opens up other subtopics for discussion. This helps create a more comprehensive, information-rich, and in-depth content piece, which is something that readers and search engines love.<\/span><\/p>\n

4. Use the space in meta content<\/b><\/h2>\n

The main content of the page isn\u2019t the only place you can and should include keywords in. In fact, the meta content offers valuable real estate for including important and high-potential keywords.<\/span><\/p>\n

You can include primary and secondary keywords in the meta title as well as the meta description of the page.<\/span><\/p>\n

There are a few things that you should remember about meta content:<\/span><\/p>\n