{"id":16028,"date":"2021-08-06T09:38:40","date_gmt":"2021-08-06T09:38:40","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=16028"},"modified":"2023-11-23T15:15:39","modified_gmt":"2023-11-23T15:15:39","slug":"google-shares-tips-improve-search-visibility-product-pages","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-shares-tips-improve-search-visibility-product-pages\/","title":{"rendered":"Google shares tips on how to improve search visibility for product pages"},"content":{"rendered":"

Ranking product pages can be a bit different than ranking long-form informative blog posts.\u00a0 Not everyone finds instant success with ranking high-value product pages.<\/span><\/p>\n

In a recent SEO Office Hours session, a person who has been unsuccessfully working on product pages, asked Google\u2019s John Mueller what he could do better.<\/span><\/p>\n

The SEO mentioned that they have been doing SEO for an e-commerce website that has 30-40 products in total. They have been spending time on \u201cregular back-linking process, on-page SEO, and structured data.\u201d<\/span><\/p>\n

According to them, their efforts on the company blog have yielded results, but it is the product pages that haven\u2019t produced good results.<\/span><\/p>\n

\u201cIt is just that the product page, they don\u2019t rank well.\u00a0 They don\u2019t rank at all.\u201d<\/span><\/p>\n

 <\/p>\n

The difficulty with ranking product pages<\/b><\/h2>\n

 <\/p>\n

As we mentioned earlier, ranking product pages can sometimes be more difficult than ranking blog posts. That\u2019s because promoting product pages and getting backlinks from reputable, industry-relevant websites can be significantly more difficult.<\/span><\/p>\n

John Mueller also acknowledged the difficulty in ranking the product pages.<\/span><\/p>\n

\u201cI think that\u2019s always challenging.\u00a0 And I don\u2019t think that there is a simple trick to make that happen.\u201d<\/span><\/p>\n

Having said that, John Mueller did share a few valuable tips and ideas to help rank product pages.<\/span><\/p>\n

 <\/p>\n

Google Shopping Feed<\/b><\/h3>\n

 <\/p>\n

John Mueller suggested exploring the Google Shopping feed and explained the connection between Google Shopping Feed and Shopping Search results.<\/span><\/p>\n

\u201cThe one thing I would watch out for is if these are products of this ecommerce site, make sure that you have all of the merchant center set up correctly because I don\u2019t know if this is in every country yet, but we do have kind of the Google Shopping Feed where you can \u2026submit your products for free and then we can show those in the Shopping Search results.<\/span><\/p>\n

And sometimes we mix that in with the normal search results.<\/span><\/p>\n

So that\u2019s kind of a way to additionally get your products a little bit more visibility.\u201d<\/span><\/p>\n

 <\/p>\n

Internal Links<\/b><\/h3>\n

 <\/p>\n

Creating contextual internal links from relevant blog posts to product pages is another tactic that can help improve the search visibility of product pages.<\/span><\/p>\n

\u201cWith regards to the \u2026 products themselves, if you\u2019re saying that some of your content like the blog posts are ranking well, but the products aren\u2019t, then sometimes you can help that by making sure that there is clear internal linking between those things.<\/span><\/p>\n

So the pages where you are seeing that they\u2019re working out well, make sure that there\u2019s really a clear linking from those pages to your actual products.\u201d<\/span><\/p>\n

However, Mueller also asked to resist the temptation of linking to every product page, because that may dilute the importance of those links and the product pages you are trying to improve rankings for.<\/span><\/p>\n

\u201cIf you have really long kind of blog posts that are ranking, the challenge there might be that it\u2019s very tempting to link to a lot of different products from there.<\/span><\/p>\n

And by linking to a lot of different products, you\u2019re kind of saying, well, everything is a little relevant, but nothing is really relevant. Whereas if you link to a few products from those pages, then you can really say [that] these are really important products.\u201d<\/span><\/p>\n

 <\/p>\n

Links from the home page<\/b><\/h3>\n

 <\/p>\n

In addition, if you have a few very high-profile product pages, you can also link those pages from the home page. There are added benefits of linking to pages directly from the homepage.<\/span><\/p>\n

\u201cIf you say that you have a few products at the moment, then it\u2019s sometimes tempting to link to all of these products from your shop home page.<\/span><\/p>\n

And if you can find a way to, kind of, funnel that a little better, then that can make it a little bit easier for individual pages to rank better.\u201d<\/span><\/p>\n

 <\/p>\n

Conclusion<\/b><\/h2>\n

 <\/p>\n

If you are struggling with ranking product pages, here are some tips that are worth exploring.<\/span><\/p>\n

It is important to note that, despite using all these ideas and tips, you may still struggle with product pages and their search visibility.<\/span><\/p>\n

That\u2019s because, sometimes, it is just the competition, and the industry is a bit harder to crack in the SERPs.<\/span><\/p>\n

\u201cIt\u2019s sometimes just that the competition is quite strong, and it takes a while to grow,\u201d said John Mueller.<\/span><\/p>\n

You can find that conversation and more in <\/span>this video<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ranking product pages can be a bit different than ranking long-form informative blog posts.\u00a0 Not everyone finds instant success with ranking high-value product pages. In a recent SEO Office Hours session, a person who has been unsuccessfully working on product pages, asked Google\u2019s John Mueller what he could do better. The SEO mentioned that they […]<\/p>\n","protected":false},"author":12,"featured_media":17305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,48,23],"tags":[],"yoast_head":"\nHow to Improve Search Visibility for Product Pages | IMSR<\/title>\n<meta name=\"description\" content=\"Ranking product pages can be different than ranking blog posts and not everyone finds instant success with ranking high-value product pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-shares-tips-improve-search-visibility-product-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Search Visibility for 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