{"id":16998,"date":"2020-02-17T11:41:48","date_gmt":"2020-02-17T11:41:48","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=11693"},"modified":"2024-11-14T09:06:23","modified_gmt":"2024-11-14T09:06:23","slug":"survey-reveals-meta-description-branding-meta-title-influence-search-ctr","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/","title":{"rendered":"Click Through Rate Analysis: Survey Reveals!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. However, in recent years, many webmasters and SEO professionals stopped paying a lot of attention to these elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/ignitevisibility.com\/seo-and-intent-2020-new-study-reveals-true-state-of-search\/\"><span style=\"font-weight: 400;\">recent study conducted by Ignite Visibility<\/span><\/a><span style=\"font-weight: 400;\">, however, highlighted the importance these meta elements still hold in the larger SEO picture. Even if they may or may not have a significant direct impact on search engine rankings, they are playing a major role in driving the search click-through rate (CTR).<\/span><!--more--><\/p>\n<h2><b>The biggest influencing factors on click-through rate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The study polled over 500 participants from ages 25 to 60. The participants were asked which factors influence their decision to click on a search result the most. The results are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>62.9<\/b><span style=\"font-weight: 400;\"> percent of respondents said that it was the meta description that influences their decision to click on a search result the most.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>24.2<\/b><span style=\"font-weight: 400;\"> percent said it was the brand name.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>13<\/b><span style=\"font-weight: 400;\"> percent said that it was the title of the web page.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Note: 55.1 percent of respondents also said that they only click on the search result of a brand that they are familiar with. This somewhat contradictory answer may mean that branding is significantly more important.<\/span><\/i><\/p>\n<h2><b>Improvements in search results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The survey (which was conducted in December 2019) also asked the participants whether they prefer the current state of the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">58.5 percent of participants agreed that search results have improved in the last year. 55.5 percent of participants said that the inclusion of featured snippets and SERP features helped improve the search engine results on Google.<\/span><\/p>\n<h2><b>The takeaways<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is plenty to learn from this study. The biggest takeaways are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whenever you publish a web page, make sure to spend extra time in crafting the best possible meta description and meta title.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand recognition was clearly a make-or-break factor for more than 50 percent of the participants. It is important that webmasters continue to work on building brand authority and awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Because of the positive response towards modern SERP features, webmasters and SEO professionals should create pages with rich snippets in mind.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Related Posts<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.improvemysearchranking.com\/on-page-seo-guide\/\">On-Page SEO Guide<\/a><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/seo-content-checklist-for-small-business-owners\/\" target=\"_blank\" rel=\"noopener\">SEO Content Checklist<\/a><\/span><\/li>\n<li><a href=\"https:\/\/www.improvemysearchranking.com\/4-ways-increase-ctr-meta-descriptions\/\">How to Improve CTR in Google Search<\/a><\/li>\n<li><a href=\"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-creating-seo-friendly-copy\/\">SEO-Friendly Copy<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. However, in recent years, many webmasters and SEO professionals stopped paying a lot of attention to these elements. A recent study conducted by Ignite Visibility, however, highlighted the importance these meta elements still hold in the larger SEO picture. Even [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Click Through Rate Analysis: Survey Reveals!<\/title>\n<meta name=\"description\" content=\"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click Through Rate Analysis: Survey Reveals!\" \/>\n<meta property=\"og:description\" content=\"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-17T11:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T09:06:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2020\/02\/click-through-rate-analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Naim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/\",\"name\":\"Click Through Rate Analysis: Survey Reveals!\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2020-02-17T11:41:48+00:00\",\"dateModified\":\"2024-11-14T09:06:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\"},\"description\":\"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Click Through Rate Analysis: Survey Reveals!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\",\"name\":\"Naim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"caption\":\"Naim\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/naim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Click Through Rate Analysis: Survey Reveals!","description":"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/","og_locale":"en_GB","og_type":"article","og_title":"Click Through Rate Analysis: Survey Reveals!","og_description":"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?","og_url":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2020-02-17T11:41:48+00:00","article_modified_time":"2024-11-14T09:06:23+00:00","og_image":[{"width":500,"height":306,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2020\/02\/click-through-rate-analysis.png","type":"image\/png"}],"author":"Naim","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Naim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/","url":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/","name":"Click Through Rate Analysis: Survey Reveals!","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2020-02-17T11:41:48+00:00","dateModified":"2024-11-14T09:06:23+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535"},"description":"Meta title and meta descriptions have always been important parts of a web page\u2019s SEO. But have you thought about they affect your CTR?","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/survey-reveals-meta-description-branding-meta-title-influence-search-ctr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"Click Through Rate Analysis: Survey Reveals!"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535","name":"Naim","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","caption":"Naim"},"url":"https:\/\/www.improvemysearchranking.com\/author\/naim\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/16998"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=16998"}],"version-history":[{"count":4,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/16998\/revisions"}],"predecessor-version":[{"id":23491,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/16998\/revisions\/23491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/23391"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=16998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=16998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=16998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}