{"id":17001,"date":"2020-03-16T10:30:21","date_gmt":"2020-03-16T10:30:21","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=11848"},"modified":"2024-11-14T09:25:04","modified_gmt":"2024-11-14T09:25:04","slug":"8-ways-you-can-repurpose-a-blog-post","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/8-ways-you-can-repurpose-a-blog-post\/","title":{"rendered":"8 Ways You Can Repurpose Blog Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Repurposing a piece of content is now an essential aspect of successful content marketing. There are multiple reasons for it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is already a lot of content out there. You need quality over content to stand out, and it is tough to produce dozens of new high-quality pieces of content every month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repurposing a blog post into different forms of content allows content marketers to reach a wider audience group, e.g., those who prefer watching a 5-minute video over reading a 1,000-word blog post.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All you need is one good blog post, and there are plenty of ways you can repurpose that post into different mediums and forms of content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h2><b>1. Convert the post into a long video<\/b><\/h2>\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\"><span style=\"font-weight: 400;\">54 percent of consumers<\/span><\/a><span style=\"font-weight: 400;\"> want to see more video content from the brands and businesses they support. Moreover, 87 percent of marketers use video as a marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, 88 percent of video marketers are satisfied with the return on investment (ROI), <\/span><a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\"><span style=\"font-weight: 400;\">a report details<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these statistics tell us one story: video is a great format for content consumption, which engages potential consumers and produces an excellent return on investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, one of the best ways to repurpose a blog post is to convert it into a video. The video can take any shape or form, e.g., animation, explanatory videos, etc. That depends on the nature of the content and its intended target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-form videos usually work best on websites, such as YouTube.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Create short Facebook videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you do not have the time, resources, or content to create a long video for YouTube, another option would be to create a relatively shorter video and post it on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos around <\/span><a href=\"https:\/\/animoto.com\/blog\/business\/optimal-length-facebook-videos\/\"><span style=\"font-weight: 400;\">60 to 90 seconds<\/span><\/a><span style=\"font-weight: 400;\"> perform better on Facebook.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Convert the blog post into an infographic<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Blog posts lend themselves excellently to infographics \u2014 especially if they have a lot of stats, data points, and research studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not have a professional graphic designer, you can use an online website to quickly create a professional-looking infographic, e.g., <\/span><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/piktochart.com\/\"><span style=\"font-weight: 400;\">Piktochart<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/venngage.com\/\"><span style=\"font-weight: 400;\">Venngage<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/ways-you-can-repurpose-a-blog-post-infographics.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-11849\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/ways-you-can-repurpose-a-blog-post-infographics.png\" alt=\"ways-you-can-repurpose-a-blog-post-infographics\" width=\"480\" height=\"480\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Promoted stories<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After reaching an agreement with another website, you can get your posts in their \u201cpromoted stories\u201d or \u201crelated blog posts\u201d section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of \u201cpromoted stories\u201d on a CNN blog post.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/ways-you-can-repurpose-a-blog-post-cnn.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-11850\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/ways-you-can-repurpose-a-blog-post-cnn.png\" alt=\"ways-you-can-repurpose-a-blog-post-cnn\" width=\"620\" height=\"353\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It does not require a lot of extra effort, but it can expand your reach to new audience groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Republish blog posts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are several websites that allow you to republish older content and reach a bigger group of audience that previously may not have found your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the popular websites for content syndication and republishing older blog posts are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medium<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reddit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hacker News<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>6. Create podcasts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/musicoomph.com\/podcast-statistics\/\"><span style=\"font-weight: 400;\">now over 700,000 active podcasts<\/span><\/a><span style=\"font-weight: 400;\"> with 29 million episodes in more than 100 languages. This medium of audio content consumption is clearly on the rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, another excellent way to repurpose your blog posts is to convert them into podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply make the necessary changes to your posts to make them more podcast friendly and read them aloud, record it, and upload to your preferred podcasting platform, such as iTunes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>7. Convert it into a webinar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just like podcasts, you can also convert your blog posts into webinars. That would require a bit more work (e.g., creating slides), but webinars are an excellent way to engage your audience and build a following for future promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on creating a webinar, <\/span><a href=\"https:\/\/webinarninja.com\/how-to-run-a-webinar\/\"><span style=\"font-weight: 400;\">check out this step-by-step guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>8. Compile older blog posts into an eBook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Although you will need a lot more than one blog post, it is a viable option to convert them into an eBook. One important point to remember is that the blog posts (the topics) should be relevant and correlated. Otherwise, they won\u2019t make sense in the eBook format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the eBook is created, you can either decide to sell it or give it away for free in exchange for the recipient\u2019s email information (lead generation). That depends on the quality of the eBook.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Repurposing content is an effective technique to get the most of your blog posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketers create and publish many blog posts, but most of them just fizzle out and get buried deep into the archives. Updating and repurposing those posts \u2014 especially into different forms and mediums \u2014 can breathe new life into them and open new doors of traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Posts:<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/on-page-seo-guide\/\" target=\"_blank\" rel=\"noopener\">On-Page SEO Guide<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/why-is-gated-content-not-an-effective-technique-anymore\/\" target=\"_blank\" rel=\"noopener\">Gated Content<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/how-to-get-long-lasting-seo-results-with-evergreen-content\/\" target=\"_blank\" rel=\"noopener\">Evergreen Content<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/how-to-create-more-personalised-content-for-your-website-visitors\/\" target=\"_blank\" rel=\"noopener\">Personalised Content<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Repurposing a piece of content is now an essential aspect of successful content marketing. There are multiple reasons for it: There is already a lot of content out there. You need quality over content to stand out, and it is tough to produce dozens of new high-quality pieces of content every month. Repurposing a blog [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Ways You Can Repurpose Blog Content | IMSR<\/title>\n<meta name=\"description\" content=\"There are many ways you can repurpose a blog post into different mediums &amp; forms of content. 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