{"id":17018,"date":"2020-05-18T11:02:56","date_gmt":"2020-05-18T11:02:56","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=12550"},"modified":"2024-10-31T11:48:54","modified_gmt":"2024-10-31T11:48:54","slug":"setting-wordpress-website-5-things-installing-wordpress","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/setting-wordpress-website-5-things-installing-wordpress\/","title":{"rendered":"Setting up a WordPress website: 5 things you should do after installing WordPress"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Setting up a new website can be challenging and overwhelming. There is just so much to do and take care of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we make the entire process easier for you by highlighting 5 steps that you should take as soon as you install WordPress on a new website.\u00a0<\/span><!--more--><\/p>\n<h2><b>1. Install Google Analytics<\/b><\/h2>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is arguably one of the most important software for website owners and digital marketers. It gives you valuable data and insights regarding your target audience and website visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, who your target audience is, how visitors find and land on your site, and how they engage with your site and its various contents after that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is recommended that you install Google Analytics soon after setting up your WordPress website. You want to record all the data for traffic visitors that visit your site.<\/span><\/p>\n<h2><b>2. Install the Yoast SEO plugin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Almost all websites need passive search engine traffic to stay alive and competitive. Very few websites get all their traffic through paid channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine optimisation is needed to set your website up for free, organic traffic from the SERPs. One of the most useful tools for helping you with on-page SEO is the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\"><span style=\"font-weight: 400;\">Yoast SEO plugin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a free WordPress plugin that can help you with meta titles, meta descriptions, keyword optimisation, image alt text, inbound and outbound links, and heading tags.<\/span><\/p>\n<h2><b>3. Comment moderation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Spam comments on WordPress websites is a big nuisance for website owners. The big problem is that most of the spam links have links to malicious and irrelevant websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you leave comments unchecked, your new website will soon be filled with spam comments that can affect your site\u2019s search engine ranking and online reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to overcome this problem:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable comment moderation in WordPress. It will make sure that no comment will appear on your website unless you manually approve it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Second, activate the anti-spam plugin Akismet that already comes installed with WordPress. Here is <\/span><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/akismet-101-guide-for-all-wordpress-users\/\"><span style=\"font-weight: 400;\">how to set up Akismet<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<h2><b>4. Setting up permalinks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress gives you plenty of options for choosing how to display your website URLs.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/Wordpress-blog-1.png\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-12554\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/Wordpress-blog-1-1024x587.png\" alt=\"wordpress what you need to know\" width=\"474\" height=\"272\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These settings can be accessed from the WordPress Dashboard. Go to Settings and Permalinks to view all the different options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is considered a best practice to keep URLs as short as possible. Keeping that in mind, the \u201cpost name\u201d option is often the best one for most websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a news website for which the publication date of an article is of extreme importance, perhaps the \u201cmonth and name\u201d option would be better suited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it is important to remember that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The URLs of your site should not contain any special characters or symbols.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The URL should also contain the primary keyword that the web page is trying to rank for. Here is an example.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/seo-title-tag.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-12555\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/seo-title-tag.png\" alt=\"seo title tag\" width=\"512\" height=\"108\" \/><\/a><\/p>\n<h2><b>5. Set up image optimisation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Soon after you set up your WordPress website, you will likely start uploading new content: blog posts, text, and images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial to remember that images can slow down web pages. Therefore, we recommend installing an image optimisation plugin from the beginning to ensure every image you upload is optimised for the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following are two such plugins that are commonly used:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\"><span style=\"font-weight: 400;\">EWWW Image Optimizer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\"><span style=\"font-weight: 400;\">WP Smush<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The loading speed of a website is now an important search engine ranking factor. If your website takes more than a few seconds to load, it will have two disadvantages for you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, you will find it extra difficult to rank higher on the search engine results pages. Assuming everything else is the same, websites that load faster than yours will most likely rank higher than your web page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Second, online users do not really like slow-loading websites. If a page takes too long to load, they will quit, go back to the search engine, and click on another result. This leads to a poor engagement rate, which also has an indirect negative effect on search rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Third, the loading speed of a website also affects the conversion rate. A <\/span><a href=\"https:\/\/www.cloudflare.com\/learning\/performance\/more\/website-performance-conversion-rates\/\"><span style=\"font-weight: 400;\">study by Cloudflare<\/span><\/a><span style=\"font-weight: 400;\"> revealed that a page that took 2.4 seconds to load converted at 1.9 percent. If it took more than 5.7 seconds to load, it had a conversion rate of less than 0.6 percent.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/wordpress-conversion-rate.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-12556\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/05\/wordpress-conversion-rate.png\" alt=\"wordpress-conversion-rate\" width=\"619\" height=\"264\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For more information on how to increase the loading speed of your website, read our <\/span><a href=\"https:\/\/improvemysearchranking.com\/website-load-speed-optimisation-guide\/\"><span style=\"font-weight: 400;\">4,000-word free guide on website speed optimisation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up a new website can be challenging and overwhelming. There is just so much to do and take care of. In this blog post, we make the entire process easier for you by highlighting 5 steps that you should take as soon as you install WordPress on a new website.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":23307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Up A WordPress Website | What You Need To Know<\/title>\n<meta name=\"description\" content=\"In this blog post, we make the entire process easier for you by highlighting 5 steps that you should take as soon as you install WordPress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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