{"id":19839,"date":"2021-11-30T10:30:19","date_gmt":"2021-11-30T10:30:19","guid":{"rendered":"https:\/\/dev.improvemysearchranking.com\/?p=19839"},"modified":"2023-11-23T14:50:45","modified_gmt":"2023-11-23T14:50:45","slug":"is-the-length-of-a-page-title-a-search-ranking-factor-google-answers","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/is-the-length-of-a-page-title-a-search-ranking-factor-google-answers\/","title":{"rendered":"Is the length of a page title a search ranking factor? Google answers"},"content":{"rendered":"

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn\u2019t seem to be any concrete official guidance by Google on what the page length should be.<\/span><\/p>\n

This leads to a question: does this length of the page actually matter, and can it affect the search engine rankings of a page?<\/span><\/p>\n

This exact question was recently asked by a person in a recent Google SEO Office Hours Hangout.<\/span><\/p>\n

\u201cIs that a really good factor of ranking, that the title (length) should be like something with the limitation?\u201d<\/span><\/i><\/p>\n

The person who asked this question worked in a news organization. Because of the nature of news articles, most of the pages had titles longer than the typical 55-65 character limit. His suggestions to shorten the page title\u2019s length weren\u2019t always liked by the newsroom management.<\/span><\/p>\n

\u201cThey were very upset about that because \u2026news should be like a long title and a good title.\u201d<\/span><\/i><\/p>\n

Google\u2019s John Mueller answered the question by confirming that the length of the page title is not a ranking factor.<\/span><\/p>\n

\u201cNo, no. The length doesn\u2019t matter.<\/span><\/i><\/p>\n

If we show something shorter or if we show something slightly different, that\u2019s just kind of how we display it in the search results, it doesn\u2019t mean the ranking changes,\u201d <\/span><\/i>said John Mueller.<\/span><\/p>\n

John followed it up with further explanation:<\/span><\/p>\n

\u201cSo, I think, kind of picking a number from your side and saying on mobile like this much room is available so as an editorial guideline \u2014 we\u2019ll say 65 or whatever you want to choose.<\/span><\/i><\/p>\n

That\u2019s perfectly fine.<\/span><\/i><\/p>\n

From Google, from the search quality [and] the ranking side, we don\u2019t have any guideline that says it [page title] should be this long.\u201d<\/span><\/i><\/p>\n

 <\/p>\n

Google\u2019s recommendations<\/b><\/h2>\n

 <\/p>\n

According to Google\u2019s recommendations regarding title tag best practices:<\/span><\/p>\n

\u201cTitle links are critical to giving users a quick insight into the content of a result and why it\u2019s relevant to their query.\u201d<\/span><\/i><\/p>\n

 <\/p>\n

How to write effective page titles<\/b><\/h2>\n

 <\/p>\n

While the length of the page title is not a search engine ranking factor, it is a good idea to keep it within the character limit, so Google does not truncate it or rewrite it completely.<\/span><\/p>\n

For more tips, read this post: How to Write Page Titles and Meta Descriptions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn\u2019t seem to be any concrete official guidance by Google on what the page length […]<\/p>\n","protected":false},"author":1,"featured_media":19851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38,35],"tags":[],"yoast_head":"\nIs the Length of a Page Title a Search Ranking Factor? | IMSR<\/title>\n<meta name=\"description\" content=\"Discover whether the length of a page title affects search rankings. Google's answer revealed by John Mueller. 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