Have you ever wondered about migrating a subdomain to the main domain?<\/p>\n
While the migration may make sense from a structural point of view and can also bring a few additional SEO benefits, it is not without potential issues.<\/p>\n
In fact, if things go wrong, you may tank your search engine rankings after the migration.<\/p>\n
The good news is that you can make this process smoother and relatively risk-free by taking certain steps. Recently, Google\u2019s John Mueller also shared some tips to use when migrating a subdomain to the main domain.<\/p>\n
According to John Mueller, subdomain migration can be difficult, and it\u2019s also difficult to predict how things will play out after the migration.<\/p>\n
\u201cOne of the key aspects that is important here when you\u2019re moving from a subdomain to the main domain, to a different directory, for example, is that we need to look at the new website overall and kind of reevaluate the overall situation.<\/p>\n
And that means that it\u2019s hard to know ahead of time what exactly will happen,\u201d says John Mueller.<\/p>\n
Mueller also hinted that, for Google, migrating a subdomain to the main domain is different than a 1:1 site migration, because you are \u201cessentially merging different parts of the website.\u201d And it is hard to predict what the final outcome will be.<\/p>\n
However, the outcome will depend on your site\u2019s final structure, and that can be improved by meticulous planning.<\/p>\n
One important part of planning a migration is mapping the site migration from the old location to the new location.<\/p>\n
\u201cWhat I would recommend doing here is making sure that you have a very clear mapping of your old website to the new one and then really checking all of those old URLs. There are various tools to test that.\u201d<\/p>\n