{"id":20639,"date":"2022-04-20T09:00:41","date_gmt":"2022-04-20T08:00:41","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=20639"},"modified":"2023-11-23T13:47:52","modified_gmt":"2023-11-23T13:47:52","slug":"google-now-allows-local-businesses-to-promote-sustainability","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-now-allows-local-businesses-to-promote-sustainability\/","title":{"rendered":"Google Now Allows Local Businesses To Promote Sustainability"},"content":{"rendered":"<p>Sustainability and eco-consciousness are becoming more and more important with each passing day. Local businesses can also have a role to play.<\/p>\n<p>Now, Google is allowing businesses to display their passion and commitment to global sustainability in their Google Business profile. By doing so, businesses can not only play a role in spreading the value of sustainability but also appeal to customers who value eco-consciousness.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-20641\" src=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business-1024x683.png\" alt=\"Sustatinability Business\" width=\"496\" height=\"330\" srcset=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business-1024x683.png 1024w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business-300x200.png 300w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business-768x512.png 768w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business-1536x1024.png 1536w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Sustatinability-Business.png 1920w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<h2>A growing number of eco-conscious customers<\/h2>\n<p>Last year, Google conducted a survey that revealed that for 82 percent of consumers, sustainability and eco-friendly policies are a top priority when making purchase decisions.<\/p>\n<p><strong>Recycling<\/strong> has also become one of the most popular searches \u2014 it has an average popularity score of 81\/100. Other related search queries \u2014 such as <strong>sustainability<\/strong>, <strong>climate change<\/strong>, and <strong>renewable energy<\/strong> have also increased in popularity.<\/p>\n<p>With the rise of online deliveries during COVID, online searchers have also become more conscious of what should be done with packaging.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-20640\" src=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Local-Business-Sustainability.png\" alt=\"Local Business Sustainability\" width=\"543\" height=\"413\" srcset=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Local-Business-Sustainability.png 974w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Local-Business-Sustainability-300x228.png 300w, https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2022\/04\/Local-Business-Sustainability-768x584.png 768w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>In addition, a <a href=\"https:\/\/greenprint.eco\/wp-content\/uploads\/2021\/03\/GreenPrint-Business-of-Sustainability-Index_3.2021.pdf\">2021 Business of Sustainability Index by GreenPrint<\/a> highlighted that 78 percent of Americans are more likely to buy an environment-friendly product.<\/p>\n<p>As Google put it, <em>\u201cPeople don\u2019t expect brands to become perfect stewards overnight, but they want to learn about what you\u2019re doing to improve sustainability now.\u201d<\/em><\/p>\n<h2>Adding recycling capabilities to Google Business Profiles<\/h2>\n<p>Considering the ever-growing importance of sustainability and how customers prefer businesses that value eco-consciousness, Google has added a new recycling attribute.<\/p>\n<p>Adding the recycling attribute to Google Business Profiles makes it easier to find recycling points in Google Maps search results.<\/p>\n<p>Apart from adding goodwill among eco-conscious customers, adding the recycling attribute to your Google Business Profile may also help increase sales and revenue, as we learned above.<\/p>\n<h2>How to add the recycling attribute to your Google Business Profile<\/h2>\n<p>Adding the recycling attribute to the Google Business Profile is very simple. Follow these steps:<\/p>\n<ul>\n<li>Log in to your Google Business Profile Manager.<\/li>\n<li>Click on the Info tab in the left sidebar menu.<\/li>\n<li>Scroll to \u2018From the business\u2019 and click the edit icon.<\/li>\n<li>Select recycling from the list of attributes.<\/li>\n<\/ul>\n<p>Google plans to be completely carbon-free by the end of 2030. And now, it is also making it easier for businesses to champion sustainability and promote their eco-conscious policies to their customers \u2014 which can also help those businesses increase their customers, sales, and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability and eco-consciousness are becoming more and more important with each passing day. Local businesses can also have a role to play. Now, Google is allowing businesses to display their passion and commitment to global sustainability in their Google Business profile. By doing so, businesses can not only play a role in spreading the value [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":20643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google businesses promotes sustainability | IMSR<\/title>\n<meta name=\"description\" content=\"Google is allowing businesses to display their passion and commitment to global sustainability in their Google Business profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-now-allows-local-businesses-to-promote-sustainability\/\" \/>\n<meta property=\"og:locale\" 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