{"id":21114,"date":"2022-09-13T10:28:07","date_gmt":"2022-09-13T09:28:07","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=21114"},"modified":"2022-09-08T10:40:16","modified_gmt":"2022-09-08T09:40:16","slug":"google-shares-examples-on-how-to-improve-meta-descriptions","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-shares-examples-on-how-to-improve-meta-descriptions\/","title":{"rendered":"Google shares examples on how to improve meta descriptions"},"content":{"rendered":"

It\u2019s not every day when Google shares exact examples of what it expects content creators to do.<\/p>\n

Google has added examples on how to improve meta descriptions to its updated help documentation. The search engine giant not only listed examples for what it considers \u201cgood meta descriptions\u201d for you to follow, but it also shared examples for \u201cbad meta descriptions\u201d that you should avoid.<\/p>\n

Examples of poorly written meta descriptions<\/h2>\n

Here are four examples of poorly written meta descriptions, as per Google:<\/p>\n

1. Just a list of keywords<\/h3>\n

Example: \u201cSewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles.\u201d<\/p>\n

2. Duplicate meta descriptions on news article<\/h3>\n

Example: \u201cLocal news in Whoville, delivered to your doorstep. Find out what happened today.\u201d<\/p>\n

 <\/p>\n

3. Meta descriptions that don\u2019t summarize the page well<\/h3>\n

Example: \u201cEggs are a source of joy in everyone\u2019s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.\u201d<\/p>\n

4. Meta descriptions that don\u2019t have enough text<\/h3>\n

Example: \u201cMechanical pencil\u201c<\/p>\n

Examples of well-written meta descriptions<\/h2>\n

Here are some examples of well-written meta descriptions. Content creators should follow these tips to craft meta descriptions for their web pages.<\/p>\n

1. Descriptions that share relevant business details<\/h3>\n

Example: \u201cGet everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.\u201d<\/p>\n

2. Meta descriptions that share a specific snippet from a news article<\/h3>\n

Example: \u201cUpsetting the small town of Whoville, a local elderly man steals everyone\u2019s presents the night before an important event. Stay tuned for live updates on the matter.\u201d<\/p>\n

3. Meta descriptions that summarize the web page<\/h3>\n

Example: \u201cLearn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.\u201d<\/p>\n

4. Meta descriptions that are specific and detailed<\/h3>\n

Example: \u201cSelf-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.\u201d<\/p>\n

Takeaways<\/h2>\n

Based on this, we can conclude that a good meta description \u2014 according to Google \u2014 has the following qualities:<\/p>\n

    \n
  1. It is not stuffed with keywords without any other context.<\/li>\n
  2. It summarizes the web page clearly.<\/li>\n
  3. It is specific and detailed.<\/li>\n
  4. It is unique to that web page.<\/li>\n<\/ol>\n

    Although meta description is not a direct search engine ranking factor, it can play an important role in driving the organic click-through rate (CTR). A higher CTR means higher search engine traffic and can lead to improved rankings down the road.<\/p>\n

    You can check out Google\u2019s updated documentation here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    It\u2019s not every day when Google shares exact examples of what it expects content creators to do. Google has added examples on how to improve meta descriptions to its updated help documentation. The search engine giant not only listed examples for what it considers \u201cgood meta descriptions\u201d for you to follow, but it also shared […]<\/p>\n","protected":false},"author":18,"featured_media":21115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[35],"tags":[],"yoast_head":"\nHow to Improve Meta Descriptions | Improve My Search Ranking<\/title>\n<meta name=\"description\" content=\"Google shares examples of how to improve your meta descriptions and highlights the do's and don'ts of creating the perfect meta description.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-shares-examples-on-how-to-improve-meta-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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