{"id":21911,"date":"2023-09-27T09:02:47","date_gmt":"2023-09-27T08:02:47","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=21911"},"modified":"2023-11-23T13:29:44","modified_gmt":"2023-11-23T13:29:44","slug":"new-survey-highlights-the-importance-of-seo-basics","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/","title":{"rendered":"New Survey Highlights the Importance of SEO Basics"},"content":{"rendered":"

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world.<\/p>\n

While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta titles and meta descriptions anymore.<\/p>\n

These seemingly small elements wield immense power in boosting your website’s visibility and driving organic traffic. And a recent survey highlights the importance of these basic SEO fundamentals once again.<\/p>\n

\"New<\/p>\n

Here are a few key findings from that survey that can help you improve your page titles and search engine rankings.<\/p>\n

The correlation between keyword-rich meta titles and top Google positions<\/h2>\n

According to a new survey by BrightEdge<\/a>, 85% of meta titles that feature keywords rank on Google\u2019s first 5 positions.<\/p>\n

This proves the importance of keyword-rich meta titles and how they can benefit pages wanting to rank higher on the SERPs.<\/p>\n

In our own experiments, we have been able to improve search engine rankings of certain pages by rewriting meta titles and strategically incorporating relevant keywords in the titles.<\/p>\n

Sentence or title case<\/h2>\n

This survey also helped clarify an important debate \u2014 whether the titles should be in sentence case or title case.<\/p>\n

The results showed that 90% of the top pages that rank between positions 1 and 5 either use sentence case or title case consistently. So it\u2019s not important to pick one over another. However, it is <\/em>important to stick to your chosen style consistently.<\/p>\n

Correlation between grammatical mistakes and lower search engine rankings<\/h2>\n

Although Google said in 2017 that grammar is not a search engine ranking signal, the survey revealed that 25% of the pages that appear lower on the search engine results page (SERP) are more likely to have grammatical errors in their meta titles and meta descriptions.<\/p>\n

While it does not necessarily establish causation, it is interesting nevertheless and highlights the possibility that grammatical errors in meta titles and meta descriptions may affect search engine rankings \u2014 possibly because of the lower click-through rate.<\/p>\n

Crafting perfect meta titles and meta descriptions takes time<\/h2>\n

The survey also revealed an interesting tidbit that 50% of marketers spend 4-6 hours every week writing and perfecting meta titles and meta descriptions.<\/p>\n

Here is the full breakdown:<\/p>\n

    \n
  • 50% of marketers invest 4-6 hours per week on meta titles and meta descriptions.<\/li>\n
  • 30% of marketers invest 7-9 hours per week on meta titles and meta descriptions.<\/li>\n
  • 20% of marketers invest 1-3 hours per week on meta titles and meta descriptions.<\/li>\n<\/ul>\n

    100% of SEOs agree on the importance of meta content<\/h2>\n

    In the world of SEO, it is nearly impossible for everyone to agree on something.<\/p>\n

    But this survey changed that.<\/p>\n

    100% of the SEO professionals who were surveyed agree that meta content \u2014 meta titles and meta descriptions \u2014 is important.<\/p>\n

    70% of surveyed marketers said that having correct meta content is a key priority. The rest of the 30% said it was either \u201cimportant\u201d or \u201cvery important.\u201d<\/p>\n

    The takeaways<\/h2>\n

    Although the survey was of 300 enterprise marketers, it reveals interesting insights into what\u2019s working and what\u2019s not \u2014 especially when it comes to meta titles and meta descriptions.<\/p>\n

    In today\u2019s modern-day SEO, it is easy to neglect the importance of these two SEO fundamentals. But that shouldn\u2019t be the case.<\/p>\n

    Are you utilizing meta titles and meta descriptions as effectively as you can? Let us know in the comment section.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta […]<\/p>\n","protected":false},"author":19,"featured_media":21913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,67,35],"tags":[],"yoast_head":"\nNew Survey Highlights the Importance of SEO Basics | IMSR<\/title>\n<meta name=\"description\" content=\"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Survey Highlights the Importance of SEO Basics | IMSR\" \/>\n<meta property=\"og:description\" content=\"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T08:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T13:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2023\/09\/New-survey-highlights-the-importance-of-SEO-basics-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/\",\"name\":\"New Survey Highlights the Importance of SEO Basics | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2023-09-27T08:02:47+00:00\",\"dateModified\":\"2023-11-23T13:29:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/80217018ae9138778ba805f8d1a386f2\"},\"description\":\"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Survey Highlights the Importance of SEO Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/80217018ae9138778ba805f8d1a386f2\",\"name\":\"Rahul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65eb915b4e13c5ea8295df87ffc8a4db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65eb915b4e13c5ea8295df87ffc8a4db?s=96&d=mm&r=g\",\"caption\":\"Rahul\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/rahul\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Survey Highlights the Importance of SEO Basics | IMSR","description":"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/","og_locale":"en_GB","og_type":"article","og_title":"New Survey Highlights the Importance of SEO Basics | IMSR","og_description":"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.","og_url":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2023-09-27T08:02:47+00:00","article_modified_time":"2023-11-23T13:29:44+00:00","og_image":[{"width":1920,"height":1203,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2023\/09\/New-survey-highlights-the-importance-of-SEO-basics-2.jpg","type":"image\/jpeg"}],"author":"Rahul","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Rahul","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/","url":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/","name":"New Survey Highlights the Importance of SEO Basics | IMSR","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2023-09-27T08:02:47+00:00","dateModified":"2023-11-23T13:29:44+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/80217018ae9138778ba805f8d1a386f2"},"description":"In the ever-evolving landscape of digital marketing, SEO has become an indispensable tool for businesses striving to make their mark.","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/new-survey-highlights-the-importance-of-seo-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"New Survey Highlights the Importance of SEO Basics"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/80217018ae9138778ba805f8d1a386f2","name":"Rahul","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65eb915b4e13c5ea8295df87ffc8a4db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65eb915b4e13c5ea8295df87ffc8a4db?s=96&d=mm&r=g","caption":"Rahul"},"url":"https:\/\/www.improvemysearchranking.com\/author\/rahul\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/21911"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=21911"}],"version-history":[{"count":2,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/21911\/revisions"}],"predecessor-version":[{"id":22473,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/21911\/revisions\/22473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/21913"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=21911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}