Search engine algorithm updates can be really frustrating as they can easily halt your progress.<\/p>\n
You may be doing everything right on your part, but SEO is a tricky business. And even a minor algorithm update can stop your progress, organic traffic, and search engine growth.<\/p>\n
So how do you keep growing your search engine traffic despite all those algorithm updates?<\/p>\n
Here is a brief guide to follow in 2015.<\/p>\n
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LDR, which is also known as, Linking Domain Relevancy<\/em><\/strong> is an important link-building factor. In fact, it has now become even more important than the Page Rank (PR).<\/p>\n What is it and how does it work? Here is a simple explanation.<\/p>\n A few years back, PR or Page Rank used to be the most important factor when it came to deciding which domains you need to generate backlinks from. However, PR is not the most important factor anymore. It\u2019s LDR.<\/p>\n In simple words, the domains you generate backlinks from should be from the same niche as yours. If you are in the \u201cmobile marketing\u201d niche, you should not be generating backlinks from a \u201cfashion website\u201d or a \u201cdog-related website\u201d.<\/p>\n Google Penguin made sure that websites that generate backlinks from irrelevant websites were penalised the most. Here is a chart that shows how the Google Penguin update penalised websites with irrelevant backlinks.<\/p>\n <\/p>\n Google has officially announced that a website\u2019s loading speed is an important search engine factor now.<\/p>\n If you are struggling with search engine algorithm updates, it would be the right time to compensate with other factors, i.e. by improving your website\u2019s loading speed.<\/p>\n Ideally, it should load in less than 2 seconds. If it does load within the first 2 seconds, then you are fine. However, if it takes more than 2 seconds to fully load, it may affect your search engine positions.<\/p>\n <\/p>\n Mobile-friendly websites are all the rage right now.<\/p>\n Google has released its new mobile-friendly algorithm update on 21st April, 2015. Moreover, Bing has also introduced its own mobile-friendly algorithm. And believe me, it does not stop here.<\/p>\n 2015 is going to be the year when mobile traffic will officially surpass desktop traffic. Search engines know that and they will continue working to make websites more mobile-friendly.<\/p>\n However, there are still many websites that are not 100% mobile-friendly. If you can make your website truly mobile-compliant, you can easily leap ahead of all those websites. Currently, search engines \u2014 especially, Google \u2014 is paying a lot of attention to mobile-friendliness as an important search engine factor.<\/p>\n2. Improve Your Website\u2019s Loading Speed<\/h2>\n
3. Be Mobile Compliant<\/h2>\n