estimate<\/a>, approximately 50% of the clicks on touchscreen devices are accidental in nature. Such accidental clicks then inflate the cost of an ad campaign, giving away a wrong impression.<\/p>\nNow, Google has come up with a host of new changes to combat this issue.<\/p>\n
According to them, they are going to tackle this problem with 3 seemingly small tweaks.<\/p>\n
1. First of all, Google has decided not to open ads if the click is around the edges of the ad. They have observed that most accidental clicks happen around the edges of the ad, when the user is, in fact, trying to scroll up or down the page. Therefore, if someone wants to click a particular ad, he\/she will have to tap on a more central part of the ad.<\/p>\n
2. The in-app clicks are also regulated and limited only to the call-to-action button.<\/p>\n
3. Last, but not the least, the ads will only become clickable after they have been onscreen for a short period of time. This will decrease any accidental clicks during the ad-loading phase.<\/p>\n
The following image may help clear things up for you:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Google is once again in the field fighting against \u201caccidental clicks\u201d. It\u2019s not the first time that Google has taken such an initiative to combat accidental clicks. In 2012, it launched \u201cconfirmed clicks\u201d for banner ads that asked the users to verify their intentions of clicking an ad. Since the increase in smartphones and usage […]<\/p>\n","protected":false},"author":2,"featured_media":17084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,20],"tags":[],"yoast_head":"\n
AdWords Updates to Combat Accidental Clicks<\/title>\n<meta name=\"description\" content=\"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Updates to Combat Accidental Clicks\" \/>\n<meta property=\"og:description\" content=\"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-09T07:04:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T15:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/07\/AdWords-Updates-to-Combat-Accidental-Clicks-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/\",\"name\":\"AdWords Updates to Combat Accidental Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2015-07-09T07:04:13+00:00\",\"dateModified\":\"2023-11-22T15:10:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdWords Updates to Combat Accidental Clicks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\",\"name\":\"Josh Hamit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"caption\":\"Josh Hamit\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/josh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AdWords Updates to Combat Accidental Clicks","description":"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/","og_locale":"en_GB","og_type":"article","og_title":"AdWords Updates to Combat Accidental Clicks","og_description":"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!","og_url":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2015-07-09T07:04:13+00:00","article_modified_time":"2023-11-22T15:10:30+00:00","og_image":[{"width":975,"height":625,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/07\/AdWords-Updates-to-Combat-Accidental-Clicks-1.png","type":"image\/png"}],"author":"Josh Hamit","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Josh Hamit","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/","url":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/","name":"AdWords Updates to Combat Accidental Clicks","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2015-07-09T07:04:13+00:00","dateModified":"2023-11-22T15:10:30+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b"},"description":"AdWords Updates to Reduce Accidental Clicks. Stay informed on latest changes for better PPC performance. Read on and contact us!","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/adwords-updates-to-combat-accidental-clicks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"AdWords Updates to Combat Accidental Clicks"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b","name":"Josh Hamit","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","caption":"Josh Hamit"},"url":"https:\/\/www.improvemysearchranking.com\/author\/josh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/3563"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=3563"}],"version-history":[{"count":1,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/3563\/revisions"}],"predecessor-version":[{"id":22375,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/3563\/revisions\/22375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/17084"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=3563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=3563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=3563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}