{"id":3746,"date":"2015-08-12T06:54:21","date_gmt":"2015-08-12T06:54:21","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=3746"},"modified":"2024-11-14T09:19:11","modified_gmt":"2024-11-14T09:19:11","slug":"how-to-bring-traffic-to-old-blog-posts","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/how-to-bring-traffic-to-old-blog-posts\/","title":{"rendered":"How to Bring Traffic by Updating Old Blog Posts (SEO)"},"content":{"rendered":"

Blogging can be cruel.<\/p>\n

Bloggers and content marketers spend so much time on a blog post. They spend hours researching, writing, and editing the content. Then it hurts a lot when after just a few days of publishing that blog post gets buried deep down in the blogging graveyard.<\/p>\n

For a blog website to be really successful, many of its posts need to generate traffic simultaneously. That\u2019s when a blog gets a lot of traffic, generates more leads, business opportunities and revenue.<\/p>\n

In this post, I\u2019m going to outline a few proven tips and tricks by which you can still bring traffic to old blog posts.<\/p>\n

So, let\u2019s see which techniques you can use to drive fresh traffic to old blog posts.<\/p>\n

 <\/p>\n

1. Update Your Content<\/h2>\n

Let\u2019s clear one thing up first.<\/p>\n

There is no point of driving traffic to old blog posts if they contain old and outdated information. You won\u2019t be able to sustain that traffic. Moreover, your website visitors will also hate you for it too.<\/p>\n

So, first and foremost update your blog post\u2019s content and add all the latest information there. More often than not, you can get a lot of fresh traffic just by updating your content.<\/p>\n

Another tip is to create timeless and evergreen content right from the start. Do not limit its reach and longevity by putting limitations. Here is an example.<\/p>\n

\"Update<\/a><\/p>\n

The second and third result for the keyword \u201cgoogle ranking factors\u201d <\/strong>have the year 2015 in them. Do you think they will still be receiving traffic in 2016 or, say, 2017?<\/p>\n

No.<\/p>\n

However, the #1 ranked result will still be attracting eyeballs. It appears to be a timeless, evergreen blog post \u2014 if the author of the post keeps updating it with the latest information.<\/p>\n

 <\/p>\n

2. Use Email Marketing and Social Media to Promote Old Blog Posts<\/h2>\n

Organic traffic or search engine traffic may not be in your direct control. There are various factors that come into play to receive free traffic from search engines.<\/p>\n

However, the traffic you receive from your email list and social media profiles are within your control. You can use if and when to share your posts with your email subscribers and social media followers.<\/p>\n

If you are trying to bring traffic to old blog posts, these two channels are of immense value to you.<\/p>\n

Once you have updated old blog posts with the latest information, share it with your email subscribers and on your social media profiles.<\/p>\n

You can start the traffic rolling from there. Moreover, if you have a lot of useful information in those blog posts, people will be sharing it with their peers. You may also get a few backlinks to your post.<\/p>\n

 <\/p>\n

3. Set Up an Informational Hub<\/h2>\n

Here is another tip that you are always in full control of.<\/p>\n

On your blog, establish a separate page that contains several articles that the first-time visitors of your blog might find interesting and useful.<\/p>\n

For instance, if your blog is about \u201chow to become a freelance writer\u201d, you can have links to several of your blog posts in one place. Some of the topics that you can include are:<\/p>\n