{"id":3891,"date":"2015-08-24T10:58:18","date_gmt":"2015-08-24T10:58:18","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=3891"},"modified":"2023-11-22T15:12:39","modified_gmt":"2023-11-22T15:12:39","slug":"googles-ios-app-adds-context-aware-conversational-search","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/googles-ios-app-adds-context-aware-conversational-search\/","title":{"rendered":"Google\u2019s iOS App Adds Context-Aware Conversational Search"},"content":{"rendered":"<p>Google has recently updated its iOS app to add a new functionality that brings context-aware conversational search.<\/p>\n<p>The main purpose of adding this new feature is to allow users to ask for more questions without altering their query. It is Google\u2019s aim to create a truly \u201cconversational\u201d search in the context of a virtual assistant, and it is a great step towards that.<\/p>\n<p>Google explains this new functionality in the following words:<!--more--><\/p>\n<p><em>\u201cSay \u2018Ok Google\u2019 and ask a question while on any web page to get smart answers about what you are looking at. Try saying \u2018Ok Google, where was he born?\u2019 while reading an article about William Shakespeare.\u201d<\/em><\/p>\n<p>The new context-aware conversational search feature actually understand the context of a web page and answers further questions in reference to the main keyword. You can follow up queries with pronouns, without having to mention the main keyword every single time.<\/p>\n<p>Greg Sterling from <a href=\"http:\/\/searchengineland.com\/\">Search Engine Land<\/a> tried this new functionality by asking Google to find the best hotels on Santorini, Greece. See the following image.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/08\/Google\u2019s-iOS-App-Adds-Context-Aware-Conversational-Search.png\"><img loading=\"lazy\" class=\"alignnone wp-image-3892\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/08\/Google\u2019s-iOS-App-Adds-Context-Aware-Conversational-Search.png\" alt=\"Google\u2019s iOS App Adds Context-Aware Conversational Search\" width=\"500\" height=\"293\" \/><\/a><\/p>\n<p>As you can see in the above image, he asked, <em>\u201cWhat are the best hotels there?\u201d<\/em> instead of <em>\u201cWhat are the best hotels in Santorini Greece?\u201d<\/em><\/p>\n<p>Since the app understand context-based searches, it wasn\u2019t needed to remind that the user is searching the hotels on Santorini Greece.<\/p>\n<p>As I said earlier, it is a good step towards making a truly conversational and context-based virtual assistant. The search results and the quality of answers may vary at the moment, but Google does understand the context of the question every single time.<\/p>\n<p>There is, however, still a long way to go, but Google is taking all the right steps at the moment. Let\u2019s see what it brings to the table next\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has recently updated its iOS app to add a new functionality that brings context-aware conversational search. The main purpose of adding this new feature is to allow users to ask for more questions without altering their query. It is Google\u2019s aim to create a truly \u201cconversational\u201d search in the context of a virtual assistant, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s iOS App Adds Context-Aware Conversational Search<\/title>\n<meta name=\"description\" content=\"Experience smarter iOS searching with Google&#039;s Context-Aware Conversational Search. Explore it now on Improve My Search Ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/googles-ios-app-adds-context-aware-conversational-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s iOS App Adds Context-Aware Conversational Search\" \/>\n<meta property=\"og:description\" content=\"Experience smarter iOS searching with Google&#039;s Context-Aware Conversational Search. Explore it now on Improve My Search Ranking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/googles-ios-app-adds-context-aware-conversational-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-24T10:58:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T15:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/08\/Googles-iOS-App-Adds-Context-Aware-Conversational-Search-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/googles-ios-app-adds-context-aware-conversational-search\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/googles-ios-app-adds-context-aware-conversational-search\/\",\"name\":\"Google\u2019s iOS App Adds Context-Aware Conversational Search\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2015-08-24T10:58:18+00:00\",\"dateModified\":\"2023-11-22T15:12:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Experience smarter iOS searching with Google's Context-Aware Conversational Search. 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