{"id":4515,"date":"2015-11-11T14:09:26","date_gmt":"2015-11-11T14:09:26","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=4515"},"modified":"2023-12-04T16:54:10","modified_gmt":"2023-12-04T16:54:10","slug":"giant-app-adverts-lead-to-google-penalty","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/giant-app-adverts-lead-to-google-penalty\/","title":{"rendered":"Giant App Adverts Will Now Lead to a Penalty"},"content":{"rendered":"<p class=\"normal\">If you recall, a couple of months back we announced that Google is introducing a new penalty for giant interstitial mobile apps. We <a href=\"https:\/\/improvemysearchranking.com\/giant-mobile-ads-for-apps-will-now-lead-to-lower-search-engine-rankings\/\"><span style=\"color: #1155cc;\">did a whole story on this<\/span><\/a> that analysed the penalty update in detail.<\/p>\n<p>It was first introduced on September 1, 2015, when Google announced the new penalty system that would specifically target giant interstitial ads. In their announcement, they let us know that the penalty will go live from November 1, 2015 onwards.<\/p>\n<p>And now that November 1 has come and gone, it has been confirmed that the said penalty is now live and fully active.<!--more--><\/p>\n<p>Google has already made the official announcement that the new penalty is now live and fully functioning. They announced it on various social media platforms.<\/p>\n<p>In their own words:<\/p>\n<p><em>\u201cStarting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search results page won\u2019t be considered mobile friendly.\u201d<\/em><\/p>\n<p>As for the recommendation, here is the official suggestion by Google:<\/p>\n<p><em>\u201cInstead of full-page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners.\u201d<\/em><\/p>\n<p>Earlier, Google had also released two images that explained the differences between user-friendly ads and full-page interstitials that you shouldn\u2019t use.<\/p>\n<p>Here is the first image that shows full-page ads <em>(ones that you shouldn\u2019t use).<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/11\/Giant-App-Adverts-Will-Now-Lead-to-a-Penalty.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4517\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/11\/Giant-App-Adverts-Will-Now-Lead-to-a-Penalty.png\" alt=\"Giant App Adverts Will Now Lead to a Penalty\" width=\"500\" height=\"399\" \/><\/a><\/p>\n<p class=\"normal\">Instead, you should be using more user-friendly ads \u2014 as the one shown in the following image.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/11\/Correct-way-to-do-an-Interstitial-App-Advert.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4516\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/11\/Correct-way-to-do-an-Interstitial-App-Advert.png\" alt=\"Correct way to do an Interstitial App Advert\" width=\"500\" height=\"401\" \/><\/a><\/p>\n<p class=\"normal\">It can be safely assumed that it is yet another step towards the mobile-friendly algorithm of Google.<\/p>\n<p class=\"normal\">As you may remember that Google has been paying specific attention towards making websites more mobile-friendly. The infamous 21st April, \u201cmobilegeddon\u201d update was also introduced because of it.<\/p>\n<p class=\"normal\">This giant-ad penalty is a continuation of that mobile-friendly policy by Google. And in some way, you can say that November 1, 2015 marks the second iteration of Google\u2019s mobile-friendly search engine algorithm update.<\/p>\n<p class=\"normal\">However, we have to yet to see any major impact of this latest penalty update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you recall, a couple of months back we announced that Google is introducing a new penalty for giant interstitial mobile apps. We did a whole story on this that analysed the penalty update in detail. It was first introduced on September 1, 2015, when Google announced the new penalty system that would specifically target [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,14,18,37],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giant App Adverts Will Now Lead to a Penalty<\/title>\n<meta name=\"description\" content=\"Google introduces penalties for giant app adverts hiding content on mobile. Stay mobile-friendly with user-friendly ads. Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/giant-app-adverts-lead-to-google-penalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giant App Adverts Will Now Lead to a Penalty\" \/>\n<meta property=\"og:description\" content=\"Google introduces penalties for giant app adverts hiding content on mobile. Stay mobile-friendly with user-friendly ads. 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