{"id":4730,"date":"2015-11-26T07:33:06","date_gmt":"2015-11-26T07:33:06","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=4730"},"modified":"2023-12-04T16:53:25","modified_gmt":"2023-12-04T16:53:25","slug":"how-to-increase-your-email-opt-in-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/how-to-increase-your-email-opt-in-conversion-rates\/","title":{"rendered":"How to Increase Your Email Opt-in Conversion Rates"},"content":{"rendered":"

By now, we all have seen the true power of email marketing.<\/p>\n

It does not matter whether you have a business blog, an e-commerce store, or an online marketing business. A well-targeted email list is definitely one of your biggest online assets.<\/p>\n

According to a recent study, email marketing has the best return on investment (ROI). For every $1 spent, email marketing produces $40 in revenues<\/span><\/a> \u2014 making it a significantly better investment than PPC, or social media marketing.<\/p>\n

But are you satisfied with the number of email opt-ins you receive from your website?<\/p>\n

Don\u2019t worry if the answer is no. It is a very common issue with most websites and blogs. They don\u2019t have a very good conversion rate when it comes to email subscribers.<\/p>\n

In this post, we discuss a few tips and tricks that will help you increase email opt-in conversion rates.<\/p>\n

 <\/p>\n

1. Make It Your #1 Priority<\/h2>\n

Every website has a goal.<\/p>\n

If you want to generate leads and increase email subscribers from your website, that should be the #1 goal of your website.<\/p>\n

Is it, though?<\/p>\n

If not, it might be time to make some tough decisions and revamp your website design and content marketing strategy.<\/p>\n

For example, Paul Jarvis<\/a> is a blogger who always had a very simple goal, i.e., to get as many targeted email subscribers as possible.<\/p>\n

He designed his entire content marketing plan and website to help him fulfill his goal. Here is an image of his website.<\/p>\n

 <\/p>\n

\"Paul<\/a><\/p>\n

 <\/p>\n

As you can see, his website encourages visitors to do only one thing, which is to subscribe to his email list.<\/p>\n

He even removed the comment section on his blog to increase his email subscribers, and it worked. As of this writing, he already has 16,000+ highly targeted email subscribers. And in the past year, he generated $200,000 from the same email list.<\/p>\n

 <\/p>\n

2. Content Upgrades<\/h2>\n

Giving away content upgrades for free has now become an effective technique to increase the email list. Many professional bloggers, such as Brian Dean<\/a>, Neil Patel<\/a>, Noah Kagan<\/a>, etc. are consistently using this strategy.<\/p>\n

Here is an example.
\n\"Content<\/a><\/p>\n

 <\/p>\n

3. Leverage the Homepage<\/h2>\n

The homepage of a website is rarely optimised for lead-generation. However, with a few little tricks, you can easily optimise it and make it more compliant for email lead generation.<\/p>\n

One of those little tricks to have a welcome mat on the homepage of your website. This welcome mat should have the sole purpose of encouraging visitors to subscribe to your email list.<\/p>\n

Derek Halpern<\/a> uses an excellently designed welcome mat on his website.<\/p>\n

See the following image:<\/p>\n

 <\/p>\n

\"Social<\/a><\/p>\n

 <\/p>\n

Videofruit got inspired by this idea and came up with a variation of it. Here is what they created:<\/p>\n

\"Videofruit<\/a><\/p>\n

This welcome mat got them 223 email subscribers in just one month with a conversion rate of 14.89%.<\/p>\n

4. Exit-Intent Technology<\/h2>\n

Pop-ups are often annoying \u2014 especially if you don\u2019t pay much attention to how they operate.<\/p>\n

However, the exit-intent pop-up technology has made it significantly easier to show opt-in popups without being annoying. Even the most successful websites are using these exit-intent popups without much hesitation \u2014 because it works without annoying the website visitors.<\/p>\n

There are many tools available that allow this exit-intent technology. Two of the most commonly used tools are:<\/p>\n