{"id":4979,"date":"2015-12-15T14:59:01","date_gmt":"2015-12-15T14:59:01","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=4979"},"modified":"2024-11-14T09:10:06","modified_gmt":"2024-11-14T09:10:06","slug":"5-types-of-headlines-that-work-amazingly-well-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-types-of-headlines-that-work-amazingly-well-on-the-internet\/","title":{"rendered":"5 Types of Headlines that Work Amazingly Well on the Internet"},"content":{"rendered":"<p>You invest hours of your time creating the <em>perfect<\/em> blog post, but nobody clicks on it and reads it. It does not go viral on social media, and it does not generate any leads or email subscribers.<\/p>\n<p>Does that sound familiar?<\/p>\n<p>Most likely, the problem isn\u2019t in the content of your blog post. Chances are that the problem is in the headline of your blog post.<\/p>\n<p>It is a fact that 80% of readers only read the headline. This means that only 2 out of 10 readers read the post. Most of them just read the headline and, if does not engage them, skip to something else on the web.<\/p>\n<p>Rest assured that the headline is the most important part of your blog post. So it makes sense to learn about how to craft a decent one, right?<\/p>\n<p>In this post, I have listed 5 types of headlines that work amazingly well on the internet.<!--more--><\/p>\n<p>Here they are:<\/p>\n<p>&nbsp;<\/p>\n<h2>1. List-Based Headlines<\/h2>\n<p>It might come as a surprise to you, but the fact is that list-based headlines perform the best.<\/p>\n<p><a href=\"http:\/\/www.conductor.com\/\">Conductor<\/a> recently did a study on headlines. They tried to find out the type of headline online readers prefer to read. Unsurprisingly, list-based headlines edged ahead.<\/p>\n<p>See the following chart from their study.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Headline-Preferences.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4982\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Headline-Preferences.png\" alt=\"Headline Preferences\" width=\"500\" height=\"336\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Also, list-based headlines\/blog posts get the most social media shares. This is why you often see list-based blog posts from sites such as <a href=\"http:\/\/www.buzzfeed.com\/\">BuzzFeed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Top-ARticles-on-BuzzFeed.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4981\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Top-ARticles-on-BuzzFeed.png\" alt=\"Top ARticles on BuzzFeed\" width=\"500\" height=\"251\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Here are the top 4 (in terms of receiving most social media shares) articles from BuzzFeed. As you can see, all of these top posts have list-based headlines.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. \u201c<em>The<\/em> <em>Ultimate\u201d<\/em> Headline<\/h2>\n<p>As a digital content creator, you need to understand this fact that online readers are busy and often easily distracted.<\/p>\n<p>If they are looking for a solution, they prefer it to have it all combined in one place. They don\u2019t want to click and read 10 different web pages to find the information they\u2019re looking for. This is why long-form blog posts are working so well on the web. And this is exactly why <em>The Ultimate<\/em> headline also works so well.<\/p>\n<p>Any post that starts from <em>\u201dThe Ultimate\u201d<\/em> headline indicates the post is very informative, detailed, and complete. So make sure you don\u2019t abuse this headline model.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Headlines with Numbers<\/h2>\n<p>Even if the headline of your post doesn\u2019t start from numbers (a list-based headline), it would be a good idea to add numbers in it somehow.<\/p>\n<p>Numbers attract readers, as numbers promise to offer more concrete information about a certain topic. For instance, here is a post by Brian Dean.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Headlines-with-numbers.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4980\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Headlines-with-numbers.png\" alt=\"Headlines with numbers\" width=\"500\" height=\"105\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>He could have easily structured his headline some other way (without numbers in it), but you can see that having numbers create a huge impression.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. The <em>\u201cHow-to\u201d<\/em> Headline<\/h2>\n<p>The \u201chow-to\u201d headline model is perhaps the most common headline model on the web. However, it works well, so there really is no reason why you shouldn\u2019t be using it.<\/p>\n<p>I believe there are 3 main reasons why the how-to model works so well for digital content:<\/p>\n<ul>\n<li>When internet users search for something, they are looking for a solution to their problem. The \u201chow-to\u201d headline model indicates the solution is right around the corner.<\/li>\n<li>Most search engine users start their query with \u201chow to\u201d. If the headline of your post also starts with the same words, it gives you a great SEO advantage.<\/li>\n<li>Headlines that start with \u201chow to\u201d are very clear and concise \u2014 exactly what online users look for.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Headlines with the Keyword \u201cYOU\u201d<\/h2>\n<p>\u201cYOU\u201d is a powerful word. It helps your blog posts connect with your readers. By simply adding this word to the post of your headline, you can dramatically increase the positive impact it creates.<\/p>\n<p>A <a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15534510.2013.847859#.VddQxsZmMUU\">Norwegian case study<\/a> compared three different headline structures. Those three headlines were:<\/p>\n<ul>\n<li>For Sale: Black iPhone 4 16GB<\/li>\n<li>Anyone Need a New iPhone 4?<\/li>\n<li>Is This Your New iPhone 4?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Unsurprisingly, the 3rd headline (with the keyword \u2018you\u2019) outperformed the other headlines.<\/p>\n<p>&nbsp;<\/p>\n<h2>Final Words<\/h2>\n<p>Headlines are <em>extremely<\/em> important \u2014 especially for blog posts that are shared on social media.<\/p>\n<p>It is the headline of your post that is going to set you apart from the others and give it a chance of being read.<\/p>\n<p>Start mastering the art of headline creation today!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Posts:<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/on-page-seo-guide\/\" target=\"_blank\" rel=\"noopener\">On-Page SEO Guide<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/how-to-use-h1-correctly-seo\/\" target=\"_blank\" rel=\"noopener\">H1 Tag Best Practices<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/meta-description-mistakes\/\" target=\"_blank\" rel=\"noopener\">Meta Description Best Practices<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/4-reasons-content-headline-may-fail\/\" target=\"_blank\" rel=\"noopener\">How to Make a Good Headline<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/5-tips-to-dramatically-increase-the-performance-of-your-headlines\/\" target=\"_blank\" rel=\"noopener\">Headline Performance<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You invest hours of your time creating the perfect blog post, but nobody clicks on it and reads it. It does not go viral on social media, and it does not generate any leads or email subscribers. Does that sound familiar? Most likely, the problem isn\u2019t in the content of your blog post. Chances are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of Headlines that Work Amazingly Well on the Internet<\/title>\n<meta name=\"description\" content=\"You invest hours of your time creating the perfect blog post, but nobody reads it. Sound familiar? Solution? 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