{"id":5384,"date":"2016-02-17T07:00:19","date_gmt":"2016-02-17T07:00:19","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5384"},"modified":"2023-12-05T10:21:21","modified_gmt":"2023-12-05T10:21:21","slug":"google-revamps-mobile-travel-search-results","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-revamps-mobile-travel-search-results\/","title":{"rendered":"Google Revamps Mobile Travel Search Results"},"content":{"rendered":"<p class=\"normal\">Google has taken yet another step towards making mobile search an almost exclusive experience for mobile users. This time, Google has revamped the mobile travel search results for people who are looking to travel to a certain destination.<\/p>\n<p class=\"normal\">Let me explain myself in more detail&#8230;<\/p>\n<p class=\"normal\">Google has drastically changed the mobile user interface for travel-related searches. One important thing to note here is that Google did without any announcement or notification.<\/p>\n<p class=\"normal\">Although the new ramped travel search experience is definitely a huge improvement for users who are actually looking to travel, it is becoming quite a nuisance for people optimising their travel-related search results. The main reason for that is because the revamped search results makes it extremely difficult to going back to web results.<\/p>\n<p class=\"normal\">Here are the screenshots.<!--more--><\/p>\n<p class=\"normal\">When you start searching, Google shows you a couple of relevant destinations with an option to find \u2018more destinations\u2019 if you click the big blue arrow at the end of it.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Travel-Search-Results.png\" rel=\"attachment wp-att-5385\"><img loading=\"lazy\" class=\"alignnone wp-image-5385\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Travel-Search-Results.png\" alt=\"Google Revamps Travel Search Results\" width=\"505\" height=\"896\" \/><\/a><\/p>\n<p class=\"normal\">However, when you click the \u2018more destinations\u2019 button, you get deeper and deeper into the new search experience, which includes more destinations where the user would like to travel, detailed information regarding a specific city in the form of a Knowledge Graph, and travel ads for flight options.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Holiday-Search-Results.png\" rel=\"attachment wp-att-5386\"><img loading=\"lazy\" class=\"alignnone wp-image-5386 size-full\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Holiday-Search-Results.png\" alt=\"Google Revamps Holiday Search Results\" width=\"498\" height=\"885\" \/><\/a><\/p>\n<p class=\"normal\">As you can see in these screenshots, there is no link to fall back to web-based search results. And this is what makes it extremely difficult to optimise travel-based mobile search results for online businesses.<\/p>\n<p class=\"normal\">However, having said that, this new feature may turn out to be a very user-friendly experience for the end user.<\/p>\n<p class=\"normal\">By the way, at the end of the knowledge graph cards, you will see a small greyish link that says \u2018See Web Results\u2019. See screenshot below.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Mobile-Travel-Search-Results.png\" rel=\"attachment wp-att-5387\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5387\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Mobile-Travel-Search-Results.png\" alt=\"Google Revamps Mobile Travel Search Results\" width=\"528\" height=\"938\" \/><\/a><\/p>\n<p class=\"normal\">This link is not as prominent as the \u2018more destinations\u2019 link was because, maybe, Google does not want the users to click on this link.<\/p>\n<p class=\"normal\">Perhaps, Google is more interested in keeping the users within its own new interface and search experience.<\/p>\n<p class=\"normal\">We\u2019ll continue to track this type of search result and see what Google\u2019s implements next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has taken yet another step towards making mobile search an almost exclusive experience for mobile users. This time, Google has revamped the mobile travel search results for people who are looking to travel to a certain destination. Let me explain myself in more detail&#8230; Google has drastically changed the mobile user interface for travel-related [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,18,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Revamps Mobile Travel Search Results | IMSR<\/title>\n<meta name=\"description\" content=\"Google&#039;s mobile travel search results revamped for a better user experience. Explore destinations, city info, and travel options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-revamps-mobile-travel-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Revamps Mobile Travel Search Results | IMSR\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s mobile travel search results revamped for a better user experience. Explore destinations, city info, and travel options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/google-revamps-mobile-travel-search-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-17T07:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T10:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Google-Revamps-Mobile-Travel-Search-Results.png\" \/>\n\t<meta property=\"og:image:width\" content=\"528\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-revamps-mobile-travel-search-results\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/google-revamps-mobile-travel-search-results\/\",\"name\":\"Google Revamps Mobile Travel Search Results | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2016-02-17T07:00:19+00:00\",\"dateModified\":\"2023-12-05T10:21:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Google's mobile travel search results revamped for a better user experience. 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