{"id":5678,"date":"2016-05-23T07:23:39","date_gmt":"2016-05-23T07:23:39","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5678"},"modified":"2023-12-05T10:32:09","modified_gmt":"2023-12-05T10:32:09","slug":"5-seo-tactics-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-seo-tactics-e-commerce-business\/","title":{"rendered":"5 SEO Tactics for Your E-Commerce Business"},"content":{"rendered":"<p class=\"normal\">SEO has always been an important part of any online business\u2019s success. But, unfortunately, not many e-commerce business owners focus on SEO as much as they should.<\/p>\n<p class=\"normal\">When it comes to e-commerce businesses, they primarily focus on social media traffic and display ads. While those are important factors for success, SEO still remains a highly potent source of online traffic and potential customers.<\/p>\n<p class=\"normal\">According to a study, approximately <a href=\"https:\/\/selz.com\/blog\/40-online-shopping-ecommerce-statistics-know\/\"><span style=\"color: #1155cc;\">44% online shoppers start their search with a search engine<\/span><\/a>. You can\u2019t miss out on such a huge share, right?<\/p>\n<p class=\"normal\">Following are 5 proven SEO tactics that work especially well for e-commerce businesses.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>1. Keyword Research<\/h2>\n<p class=\"normal\">Before we begin, let me say it: No, keyword research is not dead.<\/p>\n<p class=\"normal\">It has certainly changed a bit over the past few years, but it definitely isn\u2019t dead. You have to be a bit more creative and strategic now to properly target important keywords.<\/p>\n<p class=\"normal\">In other words, you can\u2019t just stuff keywords in a piece of content and hope for the best. It doesn\u2019t work anymore.<\/p>\n<p class=\"normal\">The tip for e-commerce websites is to always target long-tail keywords. While head keywords can be good for bringing traffic to category pages \u2014 theoretically speaking \u2014 it isn\u2019t a good strategy to rely on them.<\/p>\n<p class=\"normal\">On the other hand, long-tail keywords \u2014 which usually have 3 or more words in them \u2014 perfectly represent the buying intent of your target audience. And that\u2019s why they have the highest conversion rates as well.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/04\/Long-vs-Short-Tail-SEO-Diagram.png\"><img loading=\"lazy\" class=\"alignnone wp-image-3114\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/04\/Long-vs-Short-Tail-SEO-Diagram.png\" alt=\"Long vs Short Tail SEO Diagram\" width=\"500\" height=\"288\" \/><\/a><\/p>\n<p class=\"normal\"><a href=\"http:\/\/www.seerinteractive.com\/blog\/short-tail-vs-long-tail-keywords\/\"><span style=\"color: #1155cc;\">Seer Interactive did a comprehensive case study<\/span><\/a> which showed that long-tail keywords had a 4.15% higher conversion rates than head keywords.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Product Schema Markups<\/h2>\n<p class=\"normal\">As search engines are evolving, their focus is shifting significantly on search engine snippets and click-through rates.<\/p>\n<p class=\"normal\">If your search engine listing is getting a higher CTR in the SERPs, search engines are going to notice it and use it to improve your search rankings. Schema markups are a great way to achieve that high CTR and search rankings.<\/p>\n<p class=\"normal\">With product schema markups, you can add cool features such as images, productions descriptions, and brand names. Here is an example.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Product-Schema-Markups.png\"><img loading=\"lazy\" class=\"alignnone wp-image-5679\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Product-Schema-Markups.png\" alt=\"Product Schema Markups\" width=\"500\" height=\"99\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Review Schema Markup<\/h2>\n<p class=\"normal\">Just like the product schema markup, you can also use the review schema markup. It works especially well in case of e-commerce business websites.<\/p>\n<p class=\"normal\">This is how it looks in the search engine result pages.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Review-Schema-Markups.png\"><img loading=\"lazy\" class=\"alignnone wp-image-5680\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Review-Schema-Markups.png\" alt=\"Review Schema Markups\" width=\"500\" height=\"102\" \/><\/a><\/p>\n<p class=\"normal\">Here are more <a href=\"https:\/\/developers.google.com\/structured-data\/rich-snippets\/reviews#wzxhzdk2reviewwzxhzdk3_type_definition\"><span style=\"color: #1155cc;\">details for the review schema markup<\/span><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Security<\/h2>\n<p class=\"normal\">Security has always been an issue for online businesses \u2014 especially for e-commerce business websites.<\/p>\n<p class=\"normal\">Online e-commerce stores contain a lot of valuable private information, e.g., personal information of consumers, email addresses, credit card numbers, and passwords etc. For these types of businesses, security is even more important than most.<\/p>\n<p class=\"normal\">So, for that reason and many more, you should consider moving to HTTPS from HTTP \u2014 in case you haven\u2019t already. This not only improves user-experience on your website, but it can also have a big impact on the overall conversion rates.<\/p>\n<p class=\"normal\">Most importantly, HTTPS has now become an official search engine ranking factor. Google has confirmed that they are more likely to rank an HTTPS website higher than an HTTP website.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Content Marketing<\/h2>\n<p class=\"normal\">It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes.<\/p>\n<p class=\"normal\">In today\u2019s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn\u2019t work as well for e-commerce websites.<\/p>\n<p class=\"normal\">You can come up with several creative ideas to use content marketing to not only drive targeted traffic to your e-commerce website but also to improve its domain authority and overall credibility.<\/p>\n<p class=\"normal\">For example, <a href=\"http:\/\/www.luxyhair.com\/\"><span style=\"color: #1155cc;\">Luxy Hair<\/span><\/a> maintains a great <a href=\"https:\/\/www.youtube.com\/user\/LuxyHair\"><span style=\"color: #1155cc;\">YouTube channel<\/span><\/a> where they regularly post high-quality tutorial videos, tips, and tricks. It helps them get more customers.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Luxy-Hair.png\"><img loading=\"lazy\" class=\"alignnone wp-image-5681\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Luxy-Hair.png\" alt=\"Luxy-Hair\" width=\"500\" height=\"278\" \/><\/a><\/p>\n<p class=\"normal\">But this is just an example.<\/p>\n<p class=\"normal\">You don\u2019t have to use a YouTube channel. Depending on the specific industry you\u2019re in, you can leverage your blog to provide high-quality information to your target audience and strengthen the SEO.<\/p>\n<p>&nbsp;<\/p>\n<h2>Final Words<\/h2>\n<p class=\"normal\">SEO is difficult. And it is now more difficult than ever.<\/p>\n<p class=\"normal\">But you can still use these proven tactics for your e-commerce business and improve its rankings in the SERPs.<\/p>\n<p class=\"normal\">What do you think is the most important SEO tactic in today\u2019s digital marketing landscape? Please share your valuable thoughts with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO has always been an important part of any online business\u2019s success. But, unfortunately, not many e-commerce business owners focus on SEO as much as they should. When it comes to e-commerce businesses, they primarily focus on social media traffic and display ads. While those are important factors for success, SEO still remains a highly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,23,22,38,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 SEO Tactics for Your E-Commerce Business | IMSR<\/title>\n<meta name=\"description\" content=\"Boost your e-commerce success with these 5 proven SEO tactics. 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Target long-tail keywords, use schema markups, enhance security, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/5-seo-tactics-e-commerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-23T07:23:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T10:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/5-SEO-Tactics-for-Your-E-Commerce-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/5-seo-tactics-e-commerce-business\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/5-seo-tactics-e-commerce-business\/\",\"name\":\"5 SEO Tactics for Your E-Commerce Business | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2016-05-23T07:23:39+00:00\",\"dateModified\":\"2023-12-05T10:32:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Boost your e-commerce success with these 5 proven SEO tactics. 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