{"id":5850,"date":"2016-08-12T06:47:44","date_gmt":"2016-08-12T06:47:44","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5850"},"modified":"2023-11-22T16:43:24","modified_gmt":"2023-11-22T16:43:24","slug":"google-suggests-33-character-limit-eta-headlines-avoid-truncation","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-suggests-33-character-limit-eta-headlines-avoid-truncation\/","title":{"rendered":"Google Suggests 33-Character Limit in ETA Headlines to Avoid Truncation"},"content":{"rendered":"<p class=\"normal\">ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. However, as more and more people started using ETAs, they noticed that sometimes the headlines are being truncated.<\/p>\n<p class=\"normal\"><!--more--><\/p>\n<p>Google AdWords social media team came forward and suggested a 33-character limit solution to avoid any possible headline truncation.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/08\/Google-Suggests-33-Character-Limit-in-ETA-Headlines-to-Avoid-Truncation.png\"><img loading=\"lazy\" class=\"alignnone wp-image-5851\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/08\/Google-Suggests-33-Character-Limit-in-ETA-Headlines-to-Avoid-Truncation.png\" alt=\"Google Suggests 33-Character Limit in ETA Headlines to Avoid Truncation\" width=\"500\" height=\"419\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In one of their Tweets, they suggested:<\/p>\n<p><em>\u201cKeeping the character count at 33 across headline 1 &amp; 2 generally stops truncation.\u201d<\/em><\/p>\n<p>Following that Tweet, Google also came up with an official confirmation of why this happens and what can be done to avoid this. Google\u2019s Cassie Hartt said:<\/p>\n<p><em>\u201cAdvertisers who must adhere to strict legal or regulatory ad requirements should consider creating headlines with 33 characters or less to ensure all of their ad text shows \u2014 even on the smallest devices. These advertisers should also take into consideration the size (and language) of these characters. For example, an \u2018M\u2019 takes up more space than an \u2018i.\u2019\u201d<\/em><\/p>\n<p>Furthermore, Hartt also mentioned that if the Ad Preview Tool shows the full headline, it will most probably not be truncated. So advertisers should aim to take full advantage of the maximum characters and use the Ad Preview Tool to see how their ads are being shown.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. However, as more and more people started using ETAs, they noticed that sometimes the headlines are being truncated.<\/p>\n","protected":false},"author":2,"featured_media":5852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Suggests 33-Character Limit Headlines to Avoid Truncation<\/title>\n<meta name=\"description\" content=\"ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. However, sometimes they are truncated!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-suggests-33-character-limit-eta-headlines-avoid-truncation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Suggests 33-Character Limit Headlines to Avoid Truncation\" \/>\n<meta property=\"og:description\" content=\"ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. However, sometimes they are truncated!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/google-suggests-33-character-limit-eta-headlines-avoid-truncation\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-12T06:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T16:43:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2016\/08\/33-Character-Limit-in-ETA-Headlines.png\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-suggests-33-character-limit-eta-headlines-avoid-truncation\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/google-suggests-33-character-limit-eta-headlines-avoid-truncation\/\",\"name\":\"Google Suggests 33-Character Limit Headlines to Avoid Truncation\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2016-08-12T06:47:44+00:00\",\"dateModified\":\"2023-11-22T16:43:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. 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