{"id":6405,"date":"2017-02-02T10:18:51","date_gmt":"2017-02-02T10:18:51","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=6405"},"modified":"2023-11-23T15:42:47","modified_gmt":"2023-11-23T15:42:47","slug":"6-ways-avoid-shopping-cart-abandonment-holiday-season","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/6-ways-avoid-shopping-cart-abandonment-holiday-season\/","title":{"rendered":"6 Ways to Avoid Shopping Cart Abandonment This Holiday Season"},"content":{"rendered":"<p class=\"p1\">The holiday season is in full swing. Every year, this is the perfect time for small business owners to up their sales, conversions, and profits.<\/p>\n<p class=\"p2\"><span class=\"s1\">But there\u2019s always a problem, isn\u2019t there?<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In the digital marketing world, the holiday season stands for more sales and growth opportunities, but it is too often marked with cart abandonment.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Since every consumer has a lot of buying opportunities all over the web, they are more prone to abandoning carts at the last moment.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">How can you avoid that and convert most of your customers?<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In this post, we discuss 6 efficient ways to avoid shopping cart abandonment this holiday season.<\/span><!--more--><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>1. Strategically Placing Images<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">This technique works especially well for e-commerce websites.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Strategically placing images right when the consumers are about to hit checkout is a great way to reinforce their buying decision.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">When you place images of the products they\u2019re buying near the checkout button, it reinforces the idea of buying and pushes users through the buying process. It is especially important in case of online shopping because when someone clicks on a product and orders it, they don\u2019t get to see it again until they receive their order \u2014 which can easily take a couple of days.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">To avoid breaking that connection between the buyer and the product they are purchasing, it is a great idea to place images of those products near the checkout button. It can drastically decrease shopping cart abandonment.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/12\/6-Ways-to-Avoid-Shopping-Cart-Abandonment-This-Holiday-Season.png\"><img loading=\"lazy\" class=\"alignnone wp-image-6406\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/12\/6-Ways-to-Avoid-Shopping-Cart-Abandonment-This-Holiday-Season.png\" alt=\"6-ways-to-avoid-shopping-cart-abandonment-this-holiday-season\" width=\"354\" height=\"468\" \/><\/a><\/span><\/span><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>2. Simplify the Checkout Process<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">An overly complicated checkout process is one of the biggest reasons for shopping cart abandonment. Therefore, it is your job to make the checkout process as simple and easy as possible.<\/span><\/p>\n<ul>\n<li class=\"li2\"><span class=\"s1\">Make sure that you are not asking for a lot of information.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">The checkout button should be very clear and accessible.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">You can also consider adding a \u201ccheckout as guest\u201d option to make the process even faster and simpler for your potential customers.<\/span><\/li>\n<\/ul>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>3. Promote Urgency<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Do you remember those ads that say \u201cBuy whenever you want to. There\u2019s no hurry\u201d?<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">No.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Correct, because there aren\u2019t such ads. And there will never be such ads, because urgency is a very important part of selling. If you are not displaying urgency, users don\u2019t feel compelled to make their buying decision right away \u2014 and you want them to make up their minds quickly.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">If they wander off, they may never come back again. This eventually leads to a high shopping cart abandonment rate.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">So promote urgency whenever you can. Here is a wonderful example.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/12\/6-ways-to-avoid-shopping-cart-abandonment.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-6407\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/12\/6-ways-to-avoid-shopping-cart-abandonment.png\" alt=\"6-ways-to-avoid-shopping-cart-abandonment\" width=\"300\" height=\"253\" \/><\/a><\/span><\/span><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>4. Make Your Website Responsive<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Gone are the days when people used to shop using only their laptops and desktop computers. Now people shop online using their laptops, tablets, and smartphones.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">So if your website is not 100% responsive to these mobile devices, the users will have a bad user-experience. It will invariably lead to a high cart abandonment rate.<\/span><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>5. Be Transparent<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">A very high number of people abandon shopping carts because there isn\u2019t much transparency in the way people advertise their products and services.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For instance, if you are running Google AdWords ads to promote a product, make sure to display all the right information. Do not mislead or trick user into clicking it, because it will only lead to a page or cart abandonment.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The same rule applies when it comes to optimizing your meta tags and meta descriptions for organic results.<\/span><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>6. Use Remarketing<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">It does not matter how much traffic are you getting or how good your landing pages are converting, you must use remarketing.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It is probably one of the best techniques in digital marketing to significantly increase your sales and conversions. In simple words, remarketing refers to displaying targeted ads to people who came to your website but abandoned the shopping cart.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">You can show them targeted ads with limited-time exclusive discounts to come back and buy that product. <\/span><\/p>\n<h3 class=\"p4\" style=\"text-align: left;\"><span class=\"s1\"><b>Final Words<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">The holiday season is a tough phase to buy as there always is a lot of competition. But it also brings a ton of new business and growth opportunities.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">You work so hard to get traffic and potential customers to your website. It\u2019s a complete waste if they abandon buying your product at the last moment.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">So use these 6 techniques to avoid shopping cart abandonment this holiday season and grow your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is in full swing. Every year, this is the perfect time for small business owners to up their sales, conversions, and profits. But there\u2019s always a problem, isn\u2019t there? In the digital marketing world, the holiday season stands for more sales and growth opportunities, but it is too often marked with cart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,23,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Avoid Shopping Cart Abandonment This Holiday Season<\/title>\n<meta name=\"description\" content=\"Avoid shopping cart abandonment during the holiday season with these 6 effective strategies for e-commerce success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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