{"id":6704,"date":"2017-03-23T10:50:28","date_gmt":"2017-03-23T10:50:28","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=6704"},"modified":"2023-11-24T14:10:32","modified_gmt":"2023-11-24T14:10:32","slug":"3-tips-great-seo-tight-budget","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/3-tips-great-seo-tight-budget\/","title":{"rendered":"3 Tips for Doing Great SEO on a Tight Budget"},"content":{"rendered":"

Search Engine Optimisation is great. It gives you free organic traffic from search engines, paves way for new customers, stamps your authority in search engines, and helps you stay away from relying on paid advertising channels.<\/p>\n

However, SEO is often considered very tough \u2014 especially with the ever-growing competition in the online marketing world.<\/span><\/p>\n

When we talk about SEO, most entrepreneurs think of investing thousands of dollars in optimisation and content creation. After all, when other competitors are pouring thousands of \u00a3 \u2014 with years of experience and credibility \u2014 how can you beat them without at least matching the monthly budget?<\/span><\/p>\n

That\u2019s where the problems start \u2014 especially for small business owners and newbies on a tight budget.<\/span><\/p>\n

But don\u2019t worry. There are always ways to get past this problem.<\/span><\/p>\n

In this blog post, we share 3 proven tips for people like you to do great SEO on a tight budget.<\/span><\/p>\n

Ready?<\/span><\/p>\n

Let\u2019s see what these 3 tips are:<\/span><\/p>\n

1. Go After Low-Hanging Fruits<\/b><\/span><\/h2>\n

While this does seem like an old cliche, so many business owners, entrepreneurs and SEO experts completely forget about it.<\/span><\/p>\n

Even in this modern age, SEO still depends on the keywords you choose for your content and SEO campaign. By going after low-hanging fruit, you can make SEO work for you even if you don\u2019t have a lot of money to spend on it.<\/span><\/p>\n

What do we mean by low-hanging fruits?<\/span><\/p>\n

In SEO, low-hanging fruits often mean \u201clong-tail keywords\u201d.<\/span><\/p>\n

For those who don\u2019t know, long-tail keywords are keyword phrases of 3, 4, or more keywords that have lower search volume but higher probability of ranking and conversions.<\/span><\/p>\n

Here is an example.<\/span><\/p>\n

\u201cOnline chat\u201d is a popular keyword phrase with approximately 201,000 monthly searches. But as you can imagine, it would be extremely difficult to rank for.<\/span><\/p>\n

On the other hand, a long-tail keyword phrase, such as \u201conline chat support software\u201d although has just 20 monthly searches, it is much easier to rank.<\/span><\/p>\n

And this is exactly what Banckle.com did for promoting its web-based support application that allows its users to add a live chat widget to their website.<\/span><\/p>\n

But you must be thinking, 20 searches per month don\u2019t amount to much.<\/span><\/p>\n

It doesn\u2019t, but when you combine it with dozens of other long-tail keyword variations, you easily get a substantial amount of organic traffic for keywords that are much easier to rank for than, say, \u201conline chat\u201d.<\/span><\/p>\n

\"Great<\/a><\/p>\n

There are tools like SEMRush<\/span><\/a>, Ahrefs<\/span><\/a>, HitTail<\/span><\/a>, and WordStream<\/span><\/a> that helps find long-tail keywords to target.<\/span><\/p>\n

2. Guest Blogging<\/b><\/span><\/h2>\n

If you can write content and don\u2019t have a lot of budget to spend on SEO, guest blogging is going to be your next best friend.<\/span><\/p>\n

How?<\/span><\/p>\n

There are multiple advantages of guest blogging:<\/span><\/p>\n