{"id":7478,"date":"2017-11-08T17:48:06","date_gmt":"2017-11-08T17:48:06","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7478"},"modified":"2023-11-24T12:09:04","modified_gmt":"2023-11-24T12:09:04","slug":"case-studies-reveal-impacts-google-posts-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/case-studies-reveal-impacts-google-posts-search-engine-rankings\/","title":{"rendered":"Case Studies Reveal Impacts of Google Posts on Rankings"},"content":{"rendered":"

Google Posts<\/a> is one of the newer things for most content marketers and online business owners. Basically, with Google Posts, you can create up to three posts and add them directly to your business\u2019s Knowledge Graph results.<\/p>\n

This can be easily done in the Google My Business<\/a> account. However, the posts you create expire within seven days, so it is important to track them and replace the old posts with new ones each week.<\/p>\n

Anyway, since the release of Google Posts, some content marketers have been using them. However, not all of them believe that they are worth spending their time on and, therefore, try to fully utilize its unexplored potential.<\/p>\n

Thankfully, we now have some empirical data to base our decisions on regarding Google Posts.<\/p>\n

Columnists Joy Hawkins teamed up with Ben Fisher from Steady Demand to test whether or not regularly publishing Google Posts has any impact on search engine rankings and website traffic.<\/p>\n

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The case study was done on two different types of websites:<\/p>\n

1. A local garage flooring company<\/p>\n

2. A church (which did not have any SEO or marketing efforts going on)<\/p>\n

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After publishing Google Posts, the garage flooring business jumped up one position in the local search results for the keyword \u201cgarage flooring Vancouver\u201d. In less than a week, the business started appearing on the third position in the search engine results, instead of the usual fourth position.<\/p>\n

Moreover, for the term \u201cgarage flooring\u201d, the ranking improved from 7th to 2nd position within just four days of creating and publishing Google Posts.<\/p>\n

For the Church, Google Posts managed to increase the website search engine ranking from #5 to #3 for the keyword \u201cchurch Keswick\u201d.<\/p>\n

Furthermore, Google Posts also drove a good amount of traffic to the church website \u2014 which wasn\u2019t the case with the garage flooring company. The researchers tagged the URLs with UTM codes to identify that the additional traffic was indeed coming from Google Posts.<\/p>\n

One of the highlights was a bio\/spotlight Google Post that the church website published about one of the pastors. Although the post managed to drive a few dozen extra website visitors, it couldn\u2019t manage to encourage any engagement from those visitors.<\/p>\n

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What Do We Think About Google Posts?<\/h2>\n

We believe that Google Posts is a good step by Google to present another opportunity for driving traffic. More importantly, we do believe that content marketers should not let go of this opportunity.<\/p>\n

If other content marketers and businesses (your competitors) aren\u2019t using Google Posts, it becomes all the more important to you. When they are not using a platform, you will be able to stand out with it.<\/p>\n

Google Posts work especially well with recognizable brands. Moreover, if your business runs offers, discount programs, or events that gather people, Google Posts is the perfect way to make those announcements and keep them pinned for at least seven days.<\/p>\n

Based on these results, we can safely conclude the following:<\/p>\n