{"id":7627,"date":"2017-12-23T12:15:43","date_gmt":"2017-12-23T12:15:43","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7627"},"modified":"2023-11-22T13:57:32","modified_gmt":"2023-11-22T13:57:32","slug":"4-tactics-improve-local-business-seo","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/4-tactics-improve-local-business-seo\/","title":{"rendered":"4 Tactics to Improve Your Local Business SEO"},"content":{"rendered":"

Local search engine optimisation<\/a> can be tough. Google\u2019s local three-pack search results encourage a fierce level of competition, because of which local businesses adopt aggressive SEO strategies.
\nThe problem arises when you \u2014 and all your local competitor businesses \u2014 have got the basics down and every business is following the best SEO practices, and you are all stuck in a rut.
\nHow do you stand out and sneak ahead of them in Google\u2019s local rankings when every business is following more or less the same set of basic practices?
\nIn this article, we share a few proven tactics to improve your local business SEO.<\/p>\n

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Tip #1: Utilise Google Posts<\/h2>\n

We all know the importance of claiming your Google My Business<\/a> listing. Pretty much every local business does that. However, you would notice that most businesses completely forget about their listings once they have claimed it.
\nThere lies your chance to get ahead of your competitors.
\nYou can increase engagement, queries, and potential leads by regularly sharing new Google Posts.
\nGoogle Posts is a relatively new method to promote importance announcements for local businesses, but it is proving to be highly effective. Google Posts appear like mini-ads with images, headlines, buttons, and brief descriptions whenever someone searches for your business on Google.
\nHere is how Google Posts appear in the SERPs.<\/p>\n

\"Google<\/a><\/p>\n

Note: It is important to remember that Google Posts expire after seven days. Therefore, it should be more of a regular task to update new Google Posts every week. Google does a good job of sending you reminders via email when your Google Posts are about to expire.<\/em>
\nEarlier, we published a blog post in which we discussed how Google Posts increased traffic for a couple of local businesses as well as improved their search engine rankings. To learn more about those case studies, read Case Studies Reveal Impacts of Google Posts on Rankings<\/a>.<\/p>\n

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Tip #2: Review Your Google My Business Category<\/h2>\n

Have you selected the best possible Google My Business category for your business?
\nIt is important because selecting the right category can make a significant difference in how Google ranks your business in the SERPs.
\nTo be honest, it has to be done on a trial and error basis, so following are a few things you can try and experiment with to find the business category that works best for you:<\/p>\n