{"id":7662,"date":"2018-01-08T18:22:14","date_gmt":"2018-01-08T18:22:14","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7662"},"modified":"2023-11-22T13:38:00","modified_gmt":"2023-11-22T13:38:00","slug":"google-confirms-mid-december-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-confirms-mid-december-algorithm-updates\/","title":{"rendered":"Google Confirms Mid-December Algorithm Updates"},"content":{"rendered":"<p>Over the past couple of weeks, website owners and search engine optimisation experts have been noticing sudden changes and volatility in search engine rankings. It is a rare phenomenon and very unlike Google to affect search engine rankings in December \u2014 because of the holiday season. Perhaps this is the reason why so many SEO experts suspected an algorithm update right away.<br \/>\nNow Google has confirmed that those were, in fact, algorithm updates that severely affected search engine rankings.<!--more--><br \/>\nA Google spokesperson told Search Engine Land, <em>\u201cWe released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.\u201d<\/em><br \/>\nSearch engine optimisation experts believe that there were some new tweaks or updates that resulted in a domino effect. Based on the initial analysis, it seems that the latest algorithm updates mostly caused disruptions in mobile SERPs (not so much for desktop results), affected search engine rankings for websites with no schema data, and websites that rely heavily on doorway pages.<br \/>\nThe disruptions in the search engine rankings were first noticed on December 14, 2017. The search volatility was seen across most categories and niches. However, niches like Autos &amp; Vehicles, Law &amp; Government, etc. were affected the most.<br \/>\nDecember 19 saw another huge spike in volatility. Niches like Hobbies &amp; Leisure, Home &amp; Garden, Science, Jobs &amp; Education, and Internet &amp; Telecom were affected the most. The biggest fluctuations were again discovered on mobile SERPs.<br \/>\nAt the moment, it is difficult to pinpoint the changes that Google made to cause this disruption, because Google didn\u2019t share any more information about it, and it is too soon to complete the in-depth analysis.<br \/>\nFor the same reason, we cannot share specific ideas and strategies to recover any traffic that you may have lost during this period. However, we would recommend keeping an eye on your website\u2019s rankings and audit your site. You might notice some changes that would help you keep your traffic up during the all-important holiday season.<br \/>\nWe will keep our readers informed as we learn more about the situation. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past couple of weeks, website owners and search engine optimisation experts have been noticing sudden changes and volatility in search engine rankings. It is a rare phenomenon and very unlike Google to affect search engine rankings in December \u2014 because of the holiday season. Perhaps this is the reason why so many SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Confirms Mid-December Algorithm Updates | IMSR<\/title>\n<meta name=\"description\" content=\"Discover the latest Google algorithm updates. Learn how they impact your search engine rankings. Stay informed with us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-confirms-mid-december-algorithm-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Confirms Mid-December Algorithm Updates | IMSR\" \/>\n<meta property=\"og:description\" content=\"Discover the latest Google algorithm updates. Learn how they impact your search engine rankings. Stay informed with us!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/google-confirms-mid-december-algorithm-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-08T18:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T13:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2017\/04\/Google-AdWords-to-Change-How-Exact-Match-Works-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-confirms-mid-december-algorithm-updates\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/google-confirms-mid-december-algorithm-updates\/\",\"name\":\"Google Confirms Mid-December Algorithm Updates | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2018-01-08T18:22:14+00:00\",\"dateModified\":\"2023-11-22T13:38:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Discover the latest Google algorithm updates. 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