{"id":9054,"date":"2019-02-27T13:36:43","date_gmt":"2019-02-27T13:36:43","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9054"},"modified":"2023-11-24T15:06:17","modified_gmt":"2023-11-24T15:06:17","slug":"google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/","title":{"rendered":"Google introduces video assets, combinations report, and ad strength scores for Display Ads"},"content":{"rendered":"<p>Google is making display ads even more interesting with new features. The three new features that Google is rolling out for responsive display ads are:<\/p>\n<ul>\n<li>Video assets<\/li>\n<li>Combinations report<\/li>\n<li>Ad strength scorecards<\/li>\n<\/ul>\n<p>These new features will help advertisers dabble with new techniques, predict ad performance with more accuracy, analyze metrics more easily.<br \/>\nHere are the details.<!--more--><\/p>\n<h2>1. Video assets<\/h2>\n<p>According to Google, over 60% of shoppers say that online videos have inspired them or given them ideas for their purchase.<br \/>\nTo fully leverage the power of video, Google is introducing video assets, which can be incorporated into responsive display ads.<br \/>\nAdvertisers can select up to 5 videos from their YouTube channel and display those videos in a responsive display ad. The options for testing and optimization are available.<\/p>\n<h2>2. Combinations report<\/h2>\n<p>Ever wondered how machine learning is helping your ad campaigns and which combination is working well? The new combinations report will help you identify what\u2019s working and why.<br \/>\nThe new combinations report will highlight the top performing asset combinations in four separate sections: images, text, dynamic feeds, and videos.<\/p>\n<h2>3. Ad strength scorecard<\/h2>\n<p>Creating relevant and high-performing ads from the get-go is always a challenge for advertisers. Google\u2019s new ad strength scorecard may help with that.<br \/>\nGoogle Ads will check for:<\/p>\n<ul>\n<li>The optimal number of unique headlines,<\/li>\n<li>Descriptions, and<\/li>\n<li><\/li>\n<\/ul>\n<p>There are also recommendations to help you improve your ad and set up yourself for success even before you begin.<br \/>\nThe following image shows the ad strength scorecard in action.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/11\/Blog-post-image.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-9060\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/11\/Blog-post-image.png\" alt=\"Blog post image\" width=\"895\" height=\"525\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is making display ads even more interesting with new features. The three new features that Google is rolling out for responsive display ads are: Video assets Combinations report Ad strength scorecards These new features will help advertisers dabble with new techniques, predict ad performance with more accuracy, analyze metrics more easily. Here are the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Introduces Video Assets, Combinations Report | IMSR<\/title>\n<meta name=\"description\" content=\"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Introduces Video Assets, Combinations Report | IMSR\" \/>\n<meta property=\"og:description\" content=\"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T13:36:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T15:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2019\/02\/campaign-creators-1086596-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/\",\"name\":\"Google Introduces Video Assets, Combinations Report | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2019-02-27T13:36:43+00:00\",\"dateModified\":\"2023-11-24T15:06:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\"},\"description\":\"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google introduces video assets, combinations report, and ad strength scores for Display Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\",\"name\":\"Naim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"caption\":\"Naim\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/naim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Introduces Video Assets, Combinations Report | IMSR","description":"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/","og_locale":"en_GB","og_type":"article","og_title":"Google Introduces Video Assets, Combinations Report | IMSR","og_description":"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.","og_url":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2019-02-27T13:36:43+00:00","article_modified_time":"2023-11-24T15:06:17+00:00","og_image":[{"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2019\/02\/campaign-creators-1086596-unsplash.jpg","width":640,"height":427,"type":"image\/jpeg"}],"author":"Naim","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Naim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/","url":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/","name":"Google Introduces Video Assets, Combinations Report | IMSR","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2019-02-27T13:36:43+00:00","dateModified":"2023-11-24T15:06:17+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535"},"description":"Google is making display ads even more interesting. These new features will help advertisers with new techniques and analyze metrics.","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/google-introduces-video-assets-combinations-report-ad-strength-scores-display-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"Google introduces video assets, combinations report, and ad strength scores for Display Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535","name":"Naim","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","caption":"Naim"},"url":"https:\/\/www.improvemysearchranking.com\/author\/naim\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9054"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=9054"}],"version-history":[{"count":2,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9054\/revisions"}],"predecessor-version":[{"id":22547,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9054\/revisions\/22547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/9056"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=9054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=9054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=9054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}