{"id":9699,"date":"2019-07-22T13:12:31","date_gmt":"2019-07-22T13:12:31","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9699"},"modified":"2024-10-31T16:32:08","modified_gmt":"2024-10-31T16:32:08","slug":"optimise-product-pages-better-rankings-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/","title":{"rendered":"Product Page Optimisation: For Better Rankings and Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product pages are the lifeblood of many online business. However, poorly designed product pages neither perform well in search engines nor convert traffic visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.<\/span><\/p>\n<h2><b>Title of the product page<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The title of a web page is always important. A product page, therefore, is no exception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few points you need to remember when creating the title of your product page:<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure it has the right keywords that you are targeting for your product. Give your web page the best chance to rank higher in the SERPs for the right keyword and keyword phrase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The title should be displayed clearly on the top of the page. Readability is the key here.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wrap the title in the H1 heading tag to let search engine crawlers know that this is important.<\/span><\/li>\n<\/ul>\n<h2><b>Meta description<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many online marketers may forget the importance of meta description \u2014 perhaps because it is not always meant for users. However, the meta description is essential because it helps search engine crawlers understand what your web page is about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the meta description also plays a key role in the SERPs and encourages more users to click on your result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your product page has an engaging and keyword-rich meta description.<\/span><\/p>\n<h2><b>Long-tail keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Product pages are not always created with search engine rankings in mind. That\u2019s fine, but you still can\u2019t leave opportunities on the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your product page the best chance to rank higher in the SERPs by including relevant long-tail keywords in the content. From the title to the copy, include long-tail keywords naturally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will optimize your web page for higher search rankings for relevant keyword phrases.<\/span><\/p>\n<h2><b>High-quality, compressed product images<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A product page is incomplete without product images. Depending on the design, you might need one or many product images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best practice is to include as many product images as necessary. If it\u2019s a product that the user will need to examine thoroughly, add images from different angles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the key part is to include high-quality and compressed product images that do not hog your site\u2019s resources. The loading speed of your product page is extremely important, and you don\u2019t want to compromise on that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk more about the loading speed.<\/span><\/p>\n<h2><b>\u00a0The need for speed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The loading speed of your web page not only affects traffic and search engine rankings, but it also has a massive impact on the conversion rate. And isn\u2019t conversion rate the entire point of a product page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/page-load-time-conversion-rates\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, 47 percent of customers expect a web page to load in less than 2 seconds. The study also revealed the average conversion rate (1.9%) for a web page that took 2.4 seconds to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for web pages that took 4.2 seconds to load, the conversion rate dropped to less than 1%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that your web page loads as fast as possible. Ideally, it should take less than one second to load and be fully ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more speed optimization, read our <\/span><a href=\"https:\/\/improvemysearchranking.com\/website-load-speed-optimisation-guide\/\"><span style=\"font-weight: 400;\">free guide on website loading speed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Include reviews and social proof<\/b><\/h2>\n<p><a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\"><span style=\"font-weight: 400;\">84 percent of people trust an online review<\/span><\/a><span style=\"font-weight: 400;\"> as much as they trust a recommendation from a friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is important to include as many reviews, testimonials, and feedback as you can. By including social proof, you are removing psychological barriers that the customer needs to cross to make the transaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to reviews and social proof, both quality and quantity matter. <\/span><a href=\"https:\/\/www.bryancaplan.com\/blog-posts\/top-25-online-review-statistics-2019\"><span style=\"font-weight: 400;\">49 percent of online consumers evaluate the quantity of online reviews<\/span><\/a><span style=\"font-weight: 400;\">, so it isn\u2019t just about the quality of reviews.<\/span><\/p>\n<h2><b>A call-to-action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The call-to-action \u2014 which is directly responsible for the conversion rate \u2014 is often the most important part of a product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few best practices to follow when creating the call-to-action for your product page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure it is clearly visible on the page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has to be in the right place. Use heatmap tools if you are not sure which area is getting the most attention.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the right color scheme for the CTA button. It is important that the call-to-action stands out on the page without looking add.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use familiar terms, e.g., \u201cadd to cart\u201d, \u201cbuy now\u201d, \u201cpurchase\u201d, \u201csubmit your order\u201d, etc. Having said that, it is also crucial to test different CTAs to make sure you are getting the best results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/knowledge.hubspot.com\/articles\/kcs_article\/cta\/a\/b-test-your-calls-to-action-ctas\"><span style=\"font-weight: 400;\">CTA A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an excellent example of a call-to-action. It\u2019s clear, familiar, and pops up perfectly.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/pasted-image-0f.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-9706\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/pasted-image-0f.png\" alt=\"pasted image 0f\" width=\"500\" height=\"218\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Product pages can be tough to optimize. However, if you are driving a reasonable amount of traffic to it, you will be able to run A\/B tests, make necessary tweaks, and optimize it for the best possible conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the tips mentioned above to build the right foundation and maximize your sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product pages are the lifeblood of many online business. However, poorly designed product pages neither perform well in search engines nor convert traffic visitors. Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate. Title of the product page The title of a web [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Page Optimisation: For Better Rankings and Conversions<\/title>\n<meta name=\"description\" content=\"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Page Optimisation: For Better Rankings and Conversions\" \/>\n<meta property=\"og:description\" content=\"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T13:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T16:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/product-page-optimisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/\",\"name\":\"Product Page Optimisation: For Better Rankings and Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2019-07-22T13:12:31+00:00\",\"dateModified\":\"2024-10-31T16:32:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\"},\"description\":\"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Page Optimisation: For Better Rankings and Conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535\",\"name\":\"Naim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g\",\"caption\":\"Naim\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/naim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Page Optimisation: For Better Rankings and Conversions","description":"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/","og_locale":"en_GB","og_type":"article","og_title":"Product Page Optimisation: For Better Rankings and Conversions","og_description":"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.","og_url":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2019-07-22T13:12:31+00:00","article_modified_time":"2024-10-31T16:32:08+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/product-page-optimisation.jpg","type":"image\/jpeg"}],"author":"Naim","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Naim","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/","url":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/","name":"Product Page Optimisation: For Better Rankings and Conversions","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2019-07-22T13:12:31+00:00","dateModified":"2024-10-31T16:32:08+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535"},"description":"Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/optimise-product-pages-better-rankings-conversion-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"Product Page Optimisation: For Better Rankings and Conversions"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/1803814a51a2dee8bba5a7d602111535","name":"Naim","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93e7a654f8536df50369ecdd4d91ef26?s=96&d=mm&r=g","caption":"Naim"},"url":"https:\/\/www.improvemysearchranking.com\/author\/naim\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9699"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=9699"}],"version-history":[{"count":3,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9699\/revisions"}],"predecessor-version":[{"id":23397,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/9699\/revisions\/23397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/23396"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=9699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=9699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=9699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}