{"id":9811,"date":"2019-08-28T12:00:20","date_gmt":"2019-08-28T12:00:20","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9811"},"modified":"2024-10-31T12:19:14","modified_gmt":"2024-10-31T12:19:14","slug":"understanding-the-benefits-of-https-and-how-to-get-https-for-your-site","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/understanding-the-benefits-of-https-and-how-to-get-https-for-your-site\/","title":{"rendered":"Benefits of HTTPS & How to Get it On Your Site"},"content":{"rendered":"

Over the last few years, a huge majority of websites have shifted from HTTP to HTTPS. Search engines have been incentivising the transition with better search engine rankings.<\/p>\n

If you are still on the fence, here are a few benefits of HTTPS and installing an SSL certificate to your website to help you make the right decision.<\/p>\n

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1. Improved search engine rankings<\/h2>\n

Increased website security is an important search engine ranking factor. Google announced in 2014 that HTTPS would become a relevant search engine ranking factor for all websites.<\/p>\n

Now, this correlation between higher search engine rankings and the use of HTTPS can be easily observed.<\/p>\n

Brian Dean from Backlinko analysed over one million Google search results and found a direct relationship between the two. Take a look at the following chart.<\/p>\n

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As you can see, domains with HTTPS and improved security are more likely to rank on the top position in Google SERPs.<\/p>\n

Assuming all other ranking factors are equal, HTTPS could literally be the difference between outranking your competitors and getting outranked by them.<\/p>\n

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2. Safeguarding user information<\/h2>\n

As an online business owner, safeguarding user information is your responsibility. In fact, it should be one of your top-most priorities.<\/p>\n

You do not want your website visitors to lose their private, sensitive information as a result of visiting and navigating your website. An incident like this can destroy your business.<\/p>\n

If you are collecting personal information, such as name, email address, or credit card information, on your website, safeguarding user information becomes all the more important. E-commerce websites often have to deal with this added layer of security.<\/p>\n

HTTPS ensures that everything is encrypted and safe and that there is no chance to lose your site\u2019s visitors\u2019 personal information.<\/p>\n

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3. Higher credibility and customer confidence<\/h2>\n

Reputation and credibility are essential aspects of online success. You need to make a good impression \u2014 consistently \u2014 on your target audience.<\/p>\n

If your site does not have HTTPS, that objective cannot be accomplished. It\u2019s because internet users will see something like this whenever they visit your HTTP website.<\/p>\n

\"HTTPS<\/a><\/p>\n

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This is a major red flag that raises valid questions on a website\u2019s security. Many visitors will quickly abandon a site after seeing this error.<\/p>\n

It can be a tough job recovering from that kind of a negative impression.<\/p>\n

Using HTTPS makes sure that your website visitors do not get any notification or warning like this. This increases your website\u2019s credibility and your customers\u2019 trust in your online business.<\/p>\n

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4. Better conversion rate<\/h2>\n

All the points mentioned above lead to one result: increased user confident that eventually translates into a higher conversion rate on your site.<\/p>\n

When website visitors \u2014 especially first-time visitors \u2014 feel more confident about your website, they are more likely to complete transactions and buy products on your website. Otherwise, most will not even feel comfortable sharing their email address.<\/p>\n

In today\u2019s digital age, people are concerned about the possibilities of identity theft and credit card fraud. You need to make a great impression through the quality of your content, authenticity of your product images, and professional design. Using HTTPS and increased web security is just another part of that puzzle.<\/p>\n

That extra sense of online security will encourage more users to purchase on your website and help increase the conversion rate.<\/p>\n

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How to get HTTPS for your website<\/h2>\n

Getting HTTPS for your site is a three-step process.<\/span><\/p>\n